{"id":36027,"date":"2025-06-23T11:44:07","date_gmt":"2025-06-23T10:44:07","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=36027"},"modified":"2025-06-25T14:00:57","modified_gmt":"2025-06-25T13:00:57","slug":"dodeljen-prvi-effie-grand-prix-u-srbiji","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/dodeljen-prvi-effie-grand-prix-u-srbiji\/","title":{"rendered":"DODELJEN PRVI EFFIE GRAND PRIX U SRBIJI"},"content":{"rendered":"
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Foto: www.effie.rs<\/sup><\/figcaption><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Izvor: www.effie.rs<\/p>\n\n\n\n

23. VI 2025 |<\/strong> Na osmoj ceremoniji dodele Effie nagrada Srbija, u organizaciji IAA Serbian Chaptera odr\u017eanoj u hotelu Radisson Collection u Beogradu, po prvi put je dodeljen presti\u017eni Grand Prix trofej kampanji Mrvica strpljenja<\/em>, kompanije Bambi<\/em> i agencija Communis i McCann Beograd.<\/em><\/p>\n\n\n\n

U prisustvu tri stotine zvanica, pored Grand Prix-a, dodeljena su 3 zlata, 4 srebra i 4 bronze. \u017diri je najefektivnije kampanje izabrao me\u0111u 17 finalista u 10 takmi\u010darskih kategorija. U ocenjivanju je u\u010destvovalo blizu 60 \u010dlanova \u017eirija u dve runde. Kona\u010dnu odluku o nagradama doneo je Scoring Committe <\/em>uz potvrdu Effie Worldwide<\/em> kancelarije.<\/p>\n\n\n\n

Ovogodi\u0161nji dobitnici  Effie trofeja:<\/p>\n\n\n\n

GRAND PRIX<\/strong><\/p>\n\n\n\n

Kategorija: Timely Opportunity<\/p>\n\n\n\n

Mrvica strpljenja, Bambi<\/p>\n\n\n\n

Glavne agencije: Communis, McCann Beograd<\/p>\n\n\n\n

ZLATNI EFFIE<\/strong><\/p>\n\n\n\n

Kategorija: Non-Profit<\/p>\n\n\n\n

Najva\u017eniji poziv u \u017eivotu 2024, Hemofarm fondacija<\/p>\n\n\n\n

Glavna agencija: Jazavac i Utorak<\/p>\n\n\n\n

Kategorija: Commerce & Shopper: Crisis Response \/ Critical Pivot<\/p>\n\n\n\n

Plazma mrvica strpljenja, Bambi<\/p>\n\n\n\n

Glavne agencije: McCann Beograd, Communis<\/p>\n\n\n\n

Kategorija: Timely Opportunity<\/p>\n\n\n\n

Mrvica strpljenja, Bambi<\/p>\n\n\n\n

Glavne agencije: Communis, McCann Beograd<\/p>\n\n\n\n

SREBRNI EFFIE<\/strong><\/p>\n\n\n\n

Kategorija: Internet & Telecom<\/p>\n\n\n\n

Mre\u017ea najva\u017enijih influensera, A1 Srbija<\/p>\n\n\n\n

Glavna agencija: Leo Burnett (Beograd)<\/p>\n\n\n\n

Kategorija: Positive Change \u2013 Social Good: Brands, Non\/profit, Diversity, Equity & Inclusion<\/p>\n\n\n\n

Mre\u017ea najva\u017enijih influensera, A1 Srbija<\/p>\n\n\n\n

Glavna agencija: Leo Burnett (Beograd)<\/p>\n\n\n\n

Kategorija: Positive Change \u2013 Social Good: Brands, Non\/profit, Diversity, Equity & Inclusion<\/p>\n\n\n\n

Zakuni se u zakon, Autonomni \u017eenski centar<\/p>\n\n\n\n

Glavna agencija: McCann Beograd<\/p>\n\n\n\n

Kategorija: Youth Marketing<\/p>\n\n\n\n

Guarana Azijana, Knjaz Milo\u0161<\/p>\n\n\n\n

Glavna agencija: Fullhouse Ogilvy<\/p>\n\n\n\n

BRONZANI EFFIE<\/strong><\/p>\n\n\n\n

Kategorija: Finance, Financial Cards & Insurance<\/p>\n\n\n\n

FIKS kredit za refinansiranje, Yettel Bank<\/p>\n\n\n\n

Glavne agencije: New Moment New Ideas Company, Media House<\/p>\n\n\n\n

Kategorija: Food<\/p>\n\n\n\n

KING ESCAPE THE ORDINARY, Frikom<\/p>\n\n\n\n

Glavna agencija: Leo Burnett (Beograd)<\/p>\n\n\n\n

Kategorija: Small Budgets \u2013 Non-Profit, Products & Services<\/p>\n\n\n\n

Zakuni se u zakon, Autonomni \u017eenski centar<\/p>\n\n\n\n

Glavna agencija: McCann Beograd<\/p>\n\n\n\n

Kategorija: Small Budgets \u2013 Non-Profit, Products & Services<\/p>\n\n\n\n

Pitanja koja samo \u017eene \u010duju, Essity Hrvatska<\/p>\n\n\n\n

Glavna agencija: Ovation Beograd<\/p>\n\n\n\n

Kao i svake godine, veliki broj partnera podr\u017eao je Effie Awards Serbia. Me\u0111u njima su: A1, Banca Intesa, Carlsberg Srbija, The Coca-Cola Company, Heineken, Iqos, McDonald\u2019s, Mastercard, Rosa, UniCredit Bank, Cheil Centrade Adriatic, Direct Media, EssenceMediacom, Fullhouse Ogilvy, Havas, Ipsos, Luna\/TBWA, Mindshare, McCann, OvationBBDO, Publicis Groupe, UM, Wavemaker, Vivaldi forumi, Garnier, Grand, Henkel, SBB, Vinarija 100 \u017eena, Red Bull, Ivan Aran studio, Alma Quattro, Advertiser Serbia, InStore, DRV agency, OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"

Izvor: www.effie.rs 23. VI 2025 | Na osmoj ceremoniji dodele Effie nagrada Srbija, u organizaciji IAA Serbian Chaptera odr\u017eanoj u hotelu Radisson Collection u Beogradu, po prvi put je dodeljen presti\u017eni Grand Prix trofej kampanji Mrvica strpljenja, kompanije Bambi i agencija Communis i McCann Beograd. U prisustvu tri stotine zvanica, pored Grand Prix-a, dodeljena su 3 zlata, 4 srebra […]<\/p>\n","protected":false},"author":1,"featured_media":36028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48,1],"tags":[],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36027"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=36027"}],"version-history":[{"count":2,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36027\/revisions"}],"predecessor-version":[{"id":36030,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36027\/revisions\/36030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/36028"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=36027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=36027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=36027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}