{"id":34748,"date":"2024-11-22T18:19:03","date_gmt":"2024-11-22T17:19:03","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=34748"},"modified":"2024-11-22T19:22:26","modified_gmt":"2024-11-22T18:22:26","slug":"kampanje-sa-svrhom-2024-nagradene-najbolje-kampanje-durstvene-odgovornosti-u-srbiji","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/kampanje-sa-svrhom-2024-nagradene-najbolje-kampanje-durstvene-odgovornosti-u-srbiji\/","title":{"rendered":"KAMPANJE SA SVRHOM 2024: Nagra\u0111ene najbolje kampanje za dur\u0161tvenu odgovornost u Srbiji"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"433\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/11\/241122_DOBITNICI-Kampanje-sa-svrhom-2024.jpg\" alt=\"\" class=\"wp-image-34750\" srcset=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/11\/241122_DOBITNICI-Kampanje-sa-svrhom-2024.jpg 650w, https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/11\/241122_DOBITNICI-Kampanje-sa-svrhom-2024-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure><\/div>\n\n\n<p>U Beogradu su 20.11.2024, na Me\u0111unarodni dan deteta, u prostorijama Marsh Open Spacea progla\u0161eni pobednici festivala Kampanje sa svrhom 2024 za najbolje dru\u0161tveno-odgovorne kampanje u Srbiji.<\/p>\n\n\n\n<p>Festival Kampanje sa svrhom je, na Me\u0111unarodni dan deteta, po \u010detvrti put proglasio najbolje dru\u0161tveno-odgovorne kampanje u Srbiji. Ove godine po prvi put su odlikovane kampanje u tri kategorije: Eco (Green), Social (Yellow) i novoj Gender (Red) posve\u0107enoj rodnoj ravnopravnosti.<\/p>\n\n\n\n<p>Na po\u010detku, prisutnima se obratila Tijana Adamov Ignjatovi\u0107, osniva\u010d Festivala Kampanje sa svrhom i NGO \u017dute Patalone, inicijatora Festivala: &#8222;Ono \u0161to nama svima zaista ostaje jeste izbor, i to kako nama pojedincima, tako i kompanijama i institucijama. Zato nagra\u0111ujemo one kompanije koje su odlu\u010dile da svoje komunikacione narative usklade sa dobrobiti dru\u0161tva i doprinesu op\u0161tem dobru. Po prvi smo uveli posebnu kategoriju za rodnu ravnopravnost. \u017delimo da podstaknemo da se o tome pri\u010da, nagradimo one koji su podigli glas za dobrobit svih i poja\u010damo kapacitete na\u0161e zajednice za uspe\u0161ene kampanje sa svrhom, jer mi jesmo Kampanje sa svrhom&#8220;.<\/p>\n\n\n\n<p>Pristunima se obratila i predsednica \u017eirija Suzana \u0110or\u0111evi\u0107, direktorka Hemofarm fondacije, ispred tima po\u010dasnih selektora Festivala Kampanje sa svrhom 2024.<\/p>\n\n\n<div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-slider \" data-gallery-id=\"90365089\" style=\"min-height:540px\"><div class=\"sgb-preloader\" id=\"pr_90365089\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \" 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&& window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div>\n\n\n<p>Kampanje sa svrhom podsti\u010du kompanije da komunikacione ciljeve uskla\u0111uju sa interesima celoga dru\u0161tva kombinuju\u0107i svoju svrhu poslovanja sa dobrobiti pojedinca i dru\u0161tva.<\/p>\n\n\n\n<p>Pod\u0161rka Festivalu Kampanje sa svrhom ove godine stigla je od kompanija koje dru\u0161tvenu odgovornost neguju kao jednu od klju\u010dnih oblasti u svom poslovanju. Festival su podr\u017eali NLB Komercijalna banka kao \u017duti sponzor, Coca Cola HBC Srbija, Henkel Srbija, Grand Kafa i Yuhor.<\/p>\n\n\n\n<p>Medijski prijatelji Festivala su Advertiser Serbia, Biznis.rs, Biznis magazin, portal Daily green, Progressive magazin, Nedeljnik, Nova ekonomija, Media Marketing i drugi.<\/p>\n\n\n\n<p><strong>Dobitnici Titule i statuete Kampanje sa svrhom Social Grand Prix 2024:<\/strong><\/p>\n\n\n\n<ol>\n<li>\u201eZakuni se u zakon\u201c \u2013 Autonomni \u017eenski centar, agencija McCann Beograd,<\/li>\n\n\n\n<li>\u201eNe ostavljaj za kasnije\u201c \u2013 UNICEF Srbija, agencija Friday Finally,<\/li>\n\n\n\n<li>\u201ePretnja je pretnja\u201c \u2013 ANEM, agencija New Moment New Ideas Company.<\/li>\n<\/ol>\n\n\n\n<p><strong>Dobitnici Titule i statuete Kampanje sa svrhom Social 2024:<\/strong><\/p>\n\n\n\n<ol>\n<li>\u201eNema cenu\u201c \u2013 Mercator-S, agencija Ku\u0107a \u010duvarku\u0107a.<\/li>\n\n\n\n<li>\u201eDe\u010dji svet je ve\u0107i od ekrana\u201c \u2013 Telekom Srbija, agencija Ovation BBDO,<\/li>\n\n\n\n<li>\u201eReci NE za HPV\u201c \u2013 Merck Sharp &amp; Dohme, agencija Influencers,<\/li>\n\n\n\n<li>\u201eGiving Friday\u201c \u2013 dm drogerie markt Srbija,<\/li>\n\n\n\n<li>\u201ePoka\u017ei rispekt, reaguj na hejt\u201c \u2013 PepsiCo (Marbo Product) \u2013 Clipsy, agencija Propulsion,<\/li>\n\n\n\n<li>\u201eHajde da imamo vremena za pregled\u201c \u2013 Grand kafa, Atlantic grupa, agencija Luna TBWA,<\/li>\n\n\n\n<li>\u201ePrati suncokret\u201c \u2013 Dijamant, agencije \u017di\u0161ka i Right,<\/li>\n\n\n\n<li>\u201eZajedno do solidarnijeg dru\u0161tva\u201c, OTP banka u saradnji sa Srpskim filantropskim forumom i Trag fondacijom,<\/li>\n\n\n\n<li>\u201eZdravo dvadesete\u201c \u2013 Galenika AD, agencija Chapter 4 PR,<\/li>\n\n\n\n<li>\u201eOkvir podr\u0161ke\u201c \u2013 NLB Komercijalna banka ad, agencije Internaviti, Saaatchi&amp;Saatchi, Represent,<\/li>\n\n\n\n<li>\u201eU\u010dini dobro delo \u2013 doniraj za banku hrane Beograd\u201c, Dijamant, agencija Polet communication group,<\/li>\n\n\n\n<li>\u201eDr Gabor Mate na Balkanu\u201c, Novak \u0110okovi\u0107 Fondacija, agencija Smart Vision,<\/li>\n\n\n\n<li>\u201eSvet pun srca je svet pun prilika\u201c, NLB Komercijalna banka ad, agencije Saatchi&amp;Saatchi i Represent.<\/li>\n<\/ol>\n\n\n\n<p><strong>Dobitnici Titule i statuete Kampanje sa svrhom Gender Grand Prix 2024:<\/strong><\/p>\n\n\n\n<ol>\n<li>\u201e1236 dana\u201c \u2013 Red communication, Milena Radulovi\u0107,<\/li>\n\n\n\n<li>\u201eDa njeno ponovo bude njeno\u201c \u2013 Autonomni \u017eenski centar, agencija Cheil Centrade Adriatic,<\/li>\n\n\n\n<li>\u201eOglas bez predrasuda\u201c \u2013 Coca Cola HBC Srbija, agencija Creative Disorder Studio,<\/li>\n\n\n\n<li>\u201eKoliki je moj deo\u201c, \u017dUKO &#8211; \u017densko udru\u017eenje kolubarskog okruga (uz podr\u0161ku UN Women, act projekta i Nema\u010dke razvojne saranje).<\/li>\n<\/ol>\n\n\n\n<p><strong>Dobitnici Titule i statuete Kampanje sa svrhom Eco Grand Prix 2024:<\/strong><\/p>\n\n\n\n<ol>\n<li>\u201eJaffa kartica\u201c, Jaffa Crvenka, agencija Popular &#8211; Polet communication group.<\/li>\n<\/ol>\n\n\n\n<p><strong>Dobitnici Titule i statuete Kampanje sa svrhom Eco 2024:<\/strong><\/p>\n\n\n\n<ol>\n<li>\u201eVolim reku, a ti?\u201c Henkel Srbija,<\/li>\n\n\n\n<li>\u201eOTP village \u2013 gde cveta med\u201c, OTP banka,<\/li>\n\n\n\n<li>\u201eOrganic konkurs\u201c, NLB Komercijalna banka ad, agencije Saatchi &amp; Saatachi i Represent.<\/li>\n<\/ol>\n\n\n\n<p>Tim po\u010dasnih selektora koji su doneli odluku o pobednicima Festivala ove godine je radio u slede\u0107em sastavu:<\/p>\n\n\n\n<ol>\n<li>Marija Besla\u0107, direktorka za komunikaciju i partnerstva, Nordeus fondacija,<\/li>\n\n\n\n<li>\u017deljka \u0106iri\u0107 Jakovljevi\u0107, Head of Communication, UniCredit Bank Srbija,<\/li>\n\n\n\n<li>Sonja Dragojevi\u0107, Chief Collaboration Officer, New Startegy,<\/li>\n\n\n\n<li>Nina Elezovi\u0107, Corporate Affairs and Sustainability Director, Coca-Cola HBC Srbija,<\/li>\n\n\n\n<li>Suzana \u0110or\u0111evi\u0107, direktorka, Hemofarm fondacija,<\/li>\n\n\n\n<li>Thomas Kolster, Mr. Goodvertising, author, keynote speaker and post-purpose preacher,<\/li>\n\n\n\n<li>Tijana Koprivica, direktor odr\u017eivog poslovanja, Delta holding<\/li>\n\n\n\n<li>Marko Mar\u0161i\u0107evi\u0107, osniva\u010d, Marsh Creative Production<\/li>\n\n\n\n<li>Marija Mitrovi\u0107, direktor za program filantropije, Trag fondacija,<\/li>\n\n\n\n<li>Dr Galjina Ognjanov, redovni profesor, Ekonomski fakultet Univerziteta u Beogradu,<\/li>\n\n\n\n<li>Tatjana Proki\u0107, osniva\u010d, Centar za dobrobit porodice Happymamma,<\/li>\n\n\n\n<li>Sanja Raja\u010di\u0107, direktor odeljenja za interne komunikacije i dru\u0161tveno-odgovorno poslovanje, Banca Intesa Beograd,<\/li>\n\n\n\n<li>Jelena \u0160arenac, direktor korporativnih komunikacija, Henkel Serbia i Henkel Adria,<\/li>\n\n\n\n<li>Maja Vidakovi\u0107, savetnik za medije,<\/li>\n\n\n\n<li>Dr Tamara Vlastelica, profesor na Fakultetu organizacionih nauka,<\/li>\n\n\n\n<li>Dragana \u017divojnovi\u0107, urednik, Redakcija ekolo\u0161kog programa, Obrazovno-nau\u010dni program RTS.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U Beogradu su 20.11.2024, na Me\u0111unarodni dan deteta, u prostorijama Marsh Open Spacea progla\u0161eni pobednici festivala Kampanje sa svrhom 2024 za najbolje dru\u0161tveno-odgovorne kampanje u Srbiji. Festival Kampanje sa svrhom je, na Me\u0111unarodni dan deteta, po \u010detvrti put proglasio najbolje dru\u0161tveno-odgovorne kampanje u Srbiji. Ove godine po prvi put su odlikovane kampanje u tri kategorije: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48,1],"tags":[279,585,424,549,427,93],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34748"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=34748"}],"version-history":[{"count":3,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34748\/revisions"}],"predecessor-version":[{"id":34760,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34748\/revisions\/34760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/34750"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=34748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=34748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=34748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}