{"id":33836,"date":"2024-07-02T10:11:25","date_gmt":"2024-07-02T09:11:25","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=33836"},"modified":"2024-07-29T11:56:37","modified_gmt":"2024-07-29T10:56:37","slug":"domaca-kafa-2","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/domaca-kafa-2\/","title":{"rendered":"Doma\u0107a kafa"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2714-domaca-kafa.jpg\" alt=\"\" class=\"wp-image-33837\" srcset=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2714-domaca-kafa.jpg 400w, https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2714-domaca-kafa-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sup>Foto: Freepik<\/sup><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 218, jun 2024)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>PAKOVANJE OD 200 GRAMA JE NAJPOPULARNIJE<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Minimarketi se izdvajaju kao maloprodajni format u kome se doma\u0107a kafa najvi\u0161e kupuje. Pored toga, njihovo koli\u010dinsko u\u010de\u0161\u0107e raste i u posmatranom periodu iznosi 30%. Slede supermarketi i tradicionalne prodavnice sa po 24%, pokazuju podaci CPS GfK.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Istra\u017eivanje GfK<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ana Kova\u010devi\u0107,<br>Junior Research Consultant, Consumer Panel Services<br>GfK<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina doma\u0107e kafe u doma\u0107instvima u Srbiji, u periodu od februara do maja 2023. godine.<br>Doma\u0107u kafu je bar jednom kupilo 85% doma\u0107instava tokom analiziranog \u010detvoromese\u010dnog perioda. Frekvencija kupovine iznosi 10 puta u posmatranom periodu, odnosno oko 2,5 puta mese\u010dno. Dok oba navedena indikatora opadaju u odnosu na isti period prethodne godine, prose\u010dna cena bele\u017ei rast od 13%. Ako pogledamo udeo korpi sa doma\u0107om kafom u ukupnom broju FMCG korpi, mo\u017eemo videti da se analizirana kategorija na\u0161la u 9% kupovina.<br><\/p>\n\n\n\n<p><strong>Kanali prodaje<br><\/strong>Minimarketi se izdvajaju kao maloprodajni format u kome se doma\u0107a kafa najvi\u0161e kupuje. Pored toga, njihovo koli\u010dinsko u\u010de\u0161\u0107e raste i u posmatranom periodu iznosi 30%. Slede supermarketi i tradicionalne prodavnice sa po 24%. Diskontni lanci \u2018odnose\u2019 10%, hipermarketi 7%, a specijalizovane prodavnice 3%.<br><\/p>\n\n\n\n<p><strong>Veli\u010dina pakovanja<br><\/strong>Me\u0111u razli\u010ditim pakovanjima doma\u0107e kafe na na\u0161em tr\u017ei\u0161tu, najve\u0107i koli\u010dinski udeo ostvaruju pakovanja od 200 grama (62%), dok pakovanja od 100 grama imaju u\u010de\u0161\u0107e od 25%. Ostala pakovanja u\u010destvuju sa 13%.<br>Dva vode\u0107a proizvo\u0111a\u010da generi\u0161u 71% ukupne koli\u010dine kategorije, a to su, abecednim redosledom: Atlantic Grand i Strauss Adriatic.<br><\/p>\n\n\n\n<p><strong>Promocije i trgova\u010dke marke<br><\/strong>U kategoriji doma\u0107e kafe je zabele\u017een pad u\u010de\u0161\u0107a trgova\u010dkih marki, tako da ono iznosi 8% u posmatranom periodu. Sa druge strane, udeo proizvoda kupljenih na promociji raste i dosti\u017ee 36%.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer Panel Services GfK je sada deo&nbsp;<a href=\"https:\/\/business.yougov.com\/\">YouGov group<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Vi\u0161e informacija na&nbsp;<a href=\"http:\/\/www.gfk-cps.com\/\">http:\/\/www.gfk-cps.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 218, jun 2024) PAKOVANJE OD 200 GRAMA JE NAJPOPULARNIJE Minimarketi se izdvajaju kao maloprodajni format u kome se doma\u0107a kafa najvi\u0161e kupuje. Pored toga, njihovo koli\u010dinsko u\u010de\u0161\u0107e raste i u posmatranom periodu iznosi 30%. Slede supermarketi i tradicionalne prodavnice sa po 24%, pokazuju podaci CPS GfK. Istra\u017eivanje GfK [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33836"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=33836"}],"version-history":[{"count":3,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33836\/revisions"}],"predecessor-version":[{"id":34030,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33836\/revisions\/34030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/33837"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=33836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=33836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=33836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}