{"id":33767,"date":"2024-06-25T10:09:35","date_gmt":"2024-06-25T09:09:35","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=33767"},"modified":"2024-06-25T10:09:36","modified_gmt":"2024-06-25T09:09:36","slug":"poznati-dobitnici-effie-trofeja","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/poznati-dobitnici-effie-trofeja\/","title":{"rendered":"POZNATI DOBITNICI EFFIE TROFEJA"},"content":{"rendered":"
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Sedma dodela Effie nagrada odr\u017eana je 21. juna na Belom dvoru. U prisustvu vi\u0161e od 350 zvanica progla\u0161eni su ovogodi\u0161nji dobitnici presti\u017enih trofeja.<\/em><\/p>\n\n\n\n

25. VI 2024 <\/strong>Za Effie Srbija<\/em> ovo je bila jedna od najuspe\u0161nijh sezona, imaju\u0107i u vidu da se \u010dak 19 radova na\u0161lo u finalu nacionalnog takmi\u010denja. Nakon dve runde \u017eiriranja, odluke komisije za ocenjivanje i potvrde globalne kancelarije Effie Awards<\/em>, na ceremoniji je dodeljeno ukupno 9 nagrada.<\/p>\n\n\n\n

Ovogodi\u0161nji dobitnici zlatnih<\/strong> Effie trofeja:<\/p>\n\n\n\n

Internet & Telecom <\/p>\n\n\n\n

Sre\u0107i\u010dica<\/u><\/strong><\/p>\n\n\n\n

Klijent: A1 Srbija<\/strong><\/p>\n\n\n\n

Brend: Sre\u0107i\u010dica<\/p>\n\n\n\n

Glavna agencija: Leo Burnett (Beograd)<\/strong><\/p>\n\n\n\n

Partnerske agencije: Ba\u0161 \u010celik, \u017di\u0161ka, OMD<\/strong><\/p>\n\n\n\n

Snacks & Desserts<\/p>\n\n\n\n

Munchmallow <\/u><\/strong>\u201e<\/u><\/strong>Sav od igre<\/u><\/strong>\u201c<\/u><\/strong><\/u><\/strong><\/p>\n\n\n\n

Klijent: Jaffa Crvenka<\/strong><\/p>\n\n\n\n

Brend: Munchmallow<\/p>\n\n\n\n

Glavna agencija: \u017di\u0161ka <\/strong><\/p>\n\n\n\n

Partnerske agencije: Level4, Smurfit Kappa, Dreamdust VFX Studio, Media House<\/strong><\/strong><\/p>\n\n\n\n

Small Budgets – Non-Profit, Products & Services (Up to 2,5 Million Dinars) <\/p>\n\n\n\n

Sava \u0160umanovi\u0107 postradalim stablima<\/u><\/strong><\/p>\n\n\n\n

Klijent: Galerija slika \u201eSava \u0160umanovi\u0107\u201c \u0160id<\/p>\n\n\n\n

Brend:  Galerija slika \u201eSava \u0160umanovi\u0107\u201c \u0160id<\/p>\n\n\n\n

Glavne agencije: Head Made, Leo Burnett (Beograd)<\/strong><\/p>\n\n\n\n

Ovogodi\u0161nji dobitnici srebrnih<\/strong> trofeja:<\/p>\n\n\n\n

New Product or Service Introduction & New Product or Service Line Extension<\/p>\n\n\n\n

Smoki WOW \u2013 razvoj i lansiranje novog proizvoda<\/u><\/strong><\/p>\n\n\n\n

Klijent: Atlantic \u0160tark<\/strong><\/p>\n\n\n\n

Brend: Smoki WOW<\/p>\n\n\n\n

Glavna agencija: Leo Burnett (Beograd)<\/strong><\/p>\n\n\n\n

Partnerske agencije: Pro Media Group, Media House, NN Media, Degordian<\/strong><\/strong><\/p>\n\n\n\n

Artificial Intelligence (AI) <\/p>\n\n\n\n

Zavoli kola\u010di\u0107e<\/u><\/strong><\/p>\n\n\n\n

Klijent: Atlantic Grupa<\/strong><\/p>\n\n\n\n

Brend:  Najlep\u0161e \u017eelje COOKIES<\/p>\n\n\n\n

Glavna agencija: Ovation Belgrade<\/strong><\/p>\n\n\n\n

Partnerske agencije: Pom Pom Communications, Media House, Promedia Group<\/strong><\/p>\n\n\n\n

Small Budgets – Non-Profit, Products & Services (Up to 2,5 Million Dinars) <\/p>\n\n\n\n

Kontroli\u0161i se<\/u><\/strong><\/p>\n\n\n\n

Klijent: Movember Banja Luka<\/strong><\/p>\n\n\n\n

Brend: Movember<\/p>\n\n\n\n

Glavna agencija: Ovation Belgrade<\/strong><\/p>\n\n\n\n

Partnerske agencije: Alma Quattro, Rooster Production<\/strong><\/p>\n\n\n\n

Ovogodi\u0161nji dobitnici bronzanih<\/strong> Effie trofeja:<\/p>\n\n\n\n

Beverages (Alcohol) <\/p>\n\n\n\n

Zaje\u010darsko – Na\u0161a tradicija<\/u><\/strong><\/p>\n\n\n\n

Klijent: Heineken Serbia<\/strong><\/p>\n\n\n\n

Brend:  Zaje\u010darsko pivo<\/p>\n\n\n\n

Glavna agencija: Leo Burnett (Beograd)<\/strong><\/p>\n\n\n\n

Partnerske agencije: Dentsu Srbija, Bad Rabbit<\/strong><\/strong><\/p>\n\n\n\n

Non-Profit<\/p>\n\n\n\n

Kontroli\u0161i se<\/u><\/strong><\/p>\n\n\n\n

Klijent: Movember Banja Luka<\/strong><\/p>\n\n\n\n

Brend: Movember<\/p>\n\n\n\n

Glavna agencija: Ovation Belgrade<\/strong><\/p>\n\n\n\n

Partnerske agencije: Alma Quattro, Rooster Production<\/strong><\/p>\n\n\n\n

Social Media \/ Influencer Marketing \/ Engaged Community: Products, Services <\/p>\n\n\n\n

Cookies<\/u><\/strong><\/p>\n\n\n\n

Klijent: Atlantic Grupa<\/strong><\/p>\n\n\n\n

Brend:  Najlep\u0161e \u017eelje COOKIES<\/p>\n\n\n\n

Glavna agencija: Ovation Belgrade<\/strong><\/p>\n\n\n\n

Partnerske agencije: Pom Pom Communications, Media House, Promedia Group<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Me\u0111unarodno udru\u017eenje za marketin\u0161ke komunikacije (IAA Srbija) organizuje ovo presti\u017eno takmi\u010denje od 2017. godine. Srbija je jedna od 55 zemalja u kojima se ono sprovodi.<\/p>\n\n\n\n

„Ovo je, bez ikakve sumnje, najuspe\u0161nija Effie sezona u Srbiji od po\u010detka organizovanja pre sedam godina. Pristiglo je mnogo kvalitetnih radova o \u010demu svedo\u010di rekordan broj finalista (19), a onda i nagrada. Tri zlatna Effie-ja su rezultat koji smo dugo godina pri\u017eeljkivali. Kao u svemu, va\u017ene i velike stvari vredi \u010dekati. Verujem da \u0107emo se naredne godine svi radovati uspesima na\u0161ih kampanja na takmi\u010denju Global Best of the Best Effie Awards“, \u00a0izjavila je Jelena Ivanovi\u0107, izvr\u0161na direktorka IAA Srbija.<\/p>\n\n\n\n

Posebnu zahvalnost za realizaciju ovogodi\u0161njeg programa organizator duguje sponzorima i partnerima.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sedma dodela Effie nagrada odr\u017eana je 21. juna na Belom dvoru. U prisustvu vi\u0161e od 350 zvanica progla\u0161eni su ovogodi\u0161nji dobitnici presti\u017enih trofeja. 25. VI 2024 Za Effie Srbija ovo je bila jedna od najuspe\u0161nijh sezona, imaju\u0107i u vidu da se \u010dak 19 radova na\u0161lo u finalu nacionalnog takmi\u010denja. Nakon dve runde \u017eiriranja, odluke komisije […]<\/p>\n","protected":false},"author":1,"featured_media":33768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33767"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=33767"}],"version-history":[{"count":1,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33767\/revisions"}],"predecessor-version":[{"id":33769,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33767\/revisions\/33769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/33768"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=33767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=33767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=33767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}