{"id":32416,"date":"2023-12-28T12:25:43","date_gmt":"2023-12-28T11:25:43","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=32416"},"modified":"2023-12-28T12:31:55","modified_gmt":"2023-12-28T11:31:55","slug":"proglaseni-dobitnici-ueps-priznanja-za-2023","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/proglaseni-dobitnici-ueps-priznanja-za-2023\/","title":{"rendered":"PROGLA\u0160ENI DOBITNICI UEPS PRIZNANJA ZA 2023."},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"434\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2023\/12\/28122023-ueps.jpg\" alt=\"\" class=\"wp-image-32418\" srcset=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2023\/12\/28122023-ueps.jpg 650w, https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2023\/12\/28122023-ueps-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: UEPS<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>28. XII 2023 | <\/strong>Na ovogodi\u0161nji UEPS konkurs prispelo je fantasti\u010dnih 277 radova. Industrija \u017eivi i radi punom parom, uprkos svemu. To bi u najkra\u0107em mogao biti zaklju\u010dak sumiranja rezultata ovogod\u0161njeg konkursa, zaklju\u010dno sa sve\u010danom dodelom priznanja koja je protekla u sjajnoj atmosferi u Dor\u0107ol Platzu. U svojoj 63 godine duga\u010dkoj tradiciji, Udru\u017eenje se jo\u0161 jednom imalo priliku, \u010dast i zadovoljstvo da sumira ovogodi\u0161nje aktivnosti kolega, verifikovanih na redovnom godi\u0161njem konkursu, potvr\u0111uju\u0107i da je svima potrebno stabilno strukovno Udru\u017eenje.<\/p>\n\n\n\n<p>Pre po\u010detka ceremonije dodele, prisustni su minutom \u0107utanja odali po\u010dast UEPS-ovom laureatu Vladimiru \u010cehu, jednom od pokreta\u010da i zna\u010dajnih kreatora na\u0161e i regionalne advertajzing scene koji nas je nedavno napustio.<\/p>\n\n\n\n<p>\u017diri koji je brojao 30 \u010dlanova iz redova agencija, ogla\u0161iva\u010da i stru\u010dnjaka iz akademske zajednice imao je priliku da pogleda, zaista impresivan broj radova, \u0161to govori u prilog stabilnosti srpske advertajzing scene, koja uprkos nimalo lakim okolnostima i dalje ima snage i energije da stvara kvalitetnu komunikaciju i da otkriva nove forme, prilago\u0111ene realnosti. Kriza je iznedrila i nova re\u0161enja i pristupe, pa se iz velikog broja radova izdvojilo i dosta sve\u017eeg, novog i originalnog. Posebno raduje da su novoustanovljene kategorije nai\u0161le na dobar prijem i da se u njima pojavio zna\u010dajan broj prijava.<\/p>\n\n\n\n<p><strong>Dobitnik UEPS-ovog Grand Prix-a za 2023. godinu je: kampanja Najva\u017eniji poziv u \u017eivotu, agencije Jazavac i utorak, ra\u0111enu za Hemofarm fondaciju<\/strong> koji je dobio najvi\u0161e glasova i najvi\u0161u prose\u010dnu ocenu \u017eirija.<\/p>\n\n\n\n<p><strong>Sa najvi\u0161e osvojenih bodova UEPS-ova agencija godine je Ovation BBDO, a UEPS-ov ogla\u0161iva\u010d godine postala je Hemofarm fondacija.<\/strong><\/p>\n\n\n\n<p>Podsetimo, ovo presti\u017eno priznanje ranije su dobili Communis, New Moment New Idea Company, Ovation BBDO, McCann Beograd i Leo Burnett. Prethodnih godina, nekoliko puta uzastopno Ogla\u0161iva\u010d godine bio je A1 Srbija (ranije VIP Mobile), Jaffa d.o.o., Telenor Banka, Grand prom d.o.o. i Mastercard.<\/p>\n\n\n\n<p><strong>Nagrada \u201cDragan Sakan\u201d koja se godinama tradicionalno dodeljuje ove godine pripala je kampanji \u201cKontroli\u0161i se\u201d agencije Ovation BBDO.<\/strong> Nagradu je uru\u010dio Lazar Sakan.<\/p>\n\n\n\n<p>U znak po\u0161tovanja prema svemu \u0161to je Vladimir \u010ceh u\u010dinio za srpsku marketing industriju odlukom Upravnog odbora UEPS-a ustanovljeno je i na sve\u010danosti uru\u010deno i <strong>specijalno priznanje \u201eVladimir \u010ceh\u201c koje je premijerno pripalo Neboj\u0161i Krivoku\u0107i za podkast \u201cPre\u0161licavanje\u201d .<\/strong><\/p>\n\n\n\n<p>Nagrade su, pored kolega iz \u017eirija i Upravnog odbora, dodeljivali i uva\u017eeni gosti prof. dr Stanko Crnobrnja, reditelj Darko Baji\u0107, Biljana Stepanovi\u0107, direktorka \u201cBusiness Info Group\u201d i Luka Raci\u0107, gitarista i peva\u010d grupe Bu\u010d Kesidi.<\/p>\n\n\n\n<p>Tokom sve\u010danosti ovogodi\u0161nja pobednica srpskog Young Lionsa Nevena Petrovi\u0107 predstavila je svoja kanska iskustva i pozvala mlade kolege da uzmu u\u010de\u0161\u0107e na Young Lions Srbija za 2024. godinu.<\/p>\n\n\n\n<p>Na samoj sve\u010danoj dodeli ove godine za prisutne je uprili\u010dena simpati\u010dna nagradna igra u kojoj su putem aplikacije Domzis koju je kreirao Prijatelj doga\u0111aja March TV, skeniranjem QR coda&nbsp; odgovarali na pitanje koliko puta se re\u010d reklama pojavljuje u adaptiranoj verziji pesme Mike Anti\u0107a, recitovanoj na po\u010detku programa. Uz podr\u0161ku prijatelja sve\u010danosti Smoki, Grand Kafa, Heineken i Fun&amp;Fit dodeljeno je pet nagrada \u2013 za pet najbr\u017eih.<\/p>\n\n\n\n<p><strong>UEPS PRIZNANJA ZA 2023. GODINU:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>AGENCIJA<\/strong><\/td><td><strong>NAZIV RADA<\/strong><\/td><td><strong>KLIJENT<\/strong><\/td><td><strong>PRIZNANJE<\/strong><\/td><\/tr><tr><td><strong>1.01 Promocija srpske kreativnosti u inostranstvu<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Creative Disorder Studio<\/td><td>Manifesto in the sky<\/td><td>One Albania<\/td><td>Zlato<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>1.02 Promocija nacionalnih vrednosti i tradicije<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Knjaz Milo\u0161 \u2013 Ponos za vek vekova<\/td><td>Knjaz Milo\u0161 a.d.<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Zaje\u010darsko \u2013 Na\u0161a tradicija<\/td><td>Heineken Srbija d.o.o.<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za promotivnu (integrisanu) kampanju<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 01: Hrana<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Patelina \u2013 Tako fina<\/td><td>Neoplanta<\/td><td>Zlato<\/td><\/tr><tr><td>Block&amp;Roll<\/td><td>Kampanja suvi\u0161e mala za na\u0161e proizvode<\/td><td>Mlekara \u0160abac<\/td><td>Srebro<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Nutrino Junior<\/td><td>Baby Food Factory<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 02: Snacks and desserts<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>\u017di\u0161ka<\/td><td>Munchmallow \u2013 Sav od igre<\/td><td>Jaffa Crvenka<\/td><td>Zlato<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>\u0160tark \u2013 I osmeh je tu<\/td><td>Atlantic grupa<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Quattro. U svakom ima ne\u0161to posebno<\/td><td>Frikom<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 03: Bezalkoholna pi\u0107a i napici<\/strong><\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Knjaz Milo\u0161 \u2013 Ponos za vek vekova<\/td><td>Knjaz Milo\u0161 a.d.<\/td><td>Zlato<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Lemonade TUBE \u2013 Uzmi osve\u017eenje, do\u017eivi uzbu\u0111enje!<\/td><td>Knjaz Milo\u0161 a.d.<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 04: Alkoholna pi\u0107a<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Kad pijem ne vozim \u2013 Sigurno se vrati ku\u0107i<\/td><td>Apatinska pivara<\/td><td>Zlato<\/td><\/tr><tr><td>Fullhouse Ogilvy<\/td><td>Birra Moretti \u2013 O\u017eivimo Italiju kroz umetnost<\/td><td>Heineken Srbija d.o.o.<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Zaje\u010darsko \u2013 Na\u0161a tradicija<\/td><td>Heineken Srbija d.o.o.<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 05: Maloprodaja, trgovina i usluge<\/strong><\/td><\/tr><tr><td>Friday Finally<\/td><td>Mesto na kom \u017eivi million i po auto delova<\/td><td>Prodaja delova<\/td><td>Zlato<\/td><\/tr><tr><td>DRV<\/td><td>Iskreno<\/td><td>ePlaneta<\/td><td>Srebro<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 06: Zdravlje i lepota<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Pregledaj se meni za ljubav!<\/td><td>\u017denski centar Milica<\/td><td>Srebro<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 07: Moda, sport, igre na sre\u0107u<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Converse \u2013 Our beat<\/td><td>Triple Jump (Converse Srbija)<\/td><td>Srebro<\/td><\/tr><tr><td>FK Crvena zvezda<\/td><td>Zvezda je uvek u modi<\/td><td>FK Crvena zvezda<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 08: Mediji, kultura i edukacija<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Na dobrom putu<\/td><td>Beogradska Filharmonija<\/td><td>Zlato<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>BITEF \u2013 Snago, ne pristaj da bude\u0161 ne\u010dija<\/td><td>BITEF festival<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 09: Telekomunikacioni proizvodi i usluge i mediji<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>NEO23 Travel<\/td><td>A1 Srbija<\/td><td>Zlato<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>NEO23 platform launch<\/td><td>A1 Srbija<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>NEO23 Protect<\/td><td>A1 Srbija<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>2. 10: Finansijski sektor i usluge<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>She\u2019s Next<\/td><td>Visa<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za Creative Efficiency<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>DRV<\/td><td>Iskreno<\/td><td>ePlaneta<\/td><td>Zlato<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>NEO23 Travel<\/td><td>A1 Srbija<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>NEO23 platform launch<\/td><td>A1 Srbija<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za direktni marketing<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Represent Communications<\/td><td>Phishing bait za novinare<\/td><td>Addiko Banka<\/td><td>Zlato<\/td><\/tr><tr><td>Friday Finally<\/td><td>Kako smo prona\u0161li posao u struci preko sajta Poslovi.Infostud<\/td><td>Infostud Poslovi<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za TV spot<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Jazavac i Utorak doo Beograd<\/td><td>Najva\u017eniji poziv u \u017eivotu<\/td><td>Hemofarm fondacija<\/td><td>Zlato<\/td><\/tr><tr><td>\u017di\u0161ka<\/td><td>Munchmallow \u2013 Sav od igre<\/td><td>Jaffa Crvenka<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>NEO23 platform launch<\/td><td>A1 Srbija<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za radio spot<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Friday Finally<\/td><td>Da skratimo \u2013 STIHL<\/td><td>STIHL<\/td><td>Zlato<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>\u0160tark \u2013 I osmeh je tu<\/td><td>Atlantic grupa<\/td><td>Srebro<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Patelina \u2013 Tako fina<\/td><td>Neoplanta doo<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za print kampanju<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Kontroli\u0161i se<\/td><td>Ovation\/Movember Banja Luka-Superbrke<\/td><td>Zlato<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Na dobrom putu<\/td><td>Beogradska Filharmonija<\/td><td>Srebro<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>Kraj \u0161kole<\/td><td>Nedeljnik<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za OOH kampanju<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Jazavac i Utorak doo Beograd<\/td><td>Najva\u017eniji poziv u \u017eivotu \u2013 \u010cekaju\u0107i najva\u017eniji poziv<\/td><td>Hemofarm fondacija<\/td><td>Zlato<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Kontroli\u0161i se<\/td><td>Ovation \/ Movember Banja Luka \u2013 Superbrke<\/td><td>Srebro<\/td><\/tr><tr><td>Jazavac i Utorak doo Beograd<\/td><td>Najva\u017eniji poziv u \u017eivotu \u2013 Bilbord lutka<\/td><td>Hemofarm fondacija<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za kreativnu upotrebu medija<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Idea Plus Communications<\/td><td>Tanane revolucije<\/td><td>Jaffa Crvenka<\/td><td>Srebro<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Converse \u2013 Our beat<\/td><td>Triple Jump (Converse Srbija)<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za PR kampanju:<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>10. 01: Korporativni i interni PR<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>New Moment Family Album<\/td><td>New Moment New Ideas Company<\/td><td>Srebro<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Mladi lideri \u2013 idi preko<\/td><td>Delta Holding doo<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>10. 02: Brand PR<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Represent Communications<\/td><td>Addiko phishing bait<\/td><td>Addiko Banka<\/td><td>Srebro<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>She\u2019s Next<\/td><td>Visa<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za odnos prema kupcima<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Kad pijem ne vozim \u2013 Sigurno se vrati ku\u0107i<\/td><td>Apatinska pivara<\/td><td>Zlato<\/td><\/tr><tr><td>Represent Communications<\/td><td>Aplauz za \u0161ampione roditeljstva<\/td><td>Nestl\u00e9 Adriatic S<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za online marketing:<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>12. 01: Online marketing kampanja<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>\u017di\u0161ka<\/td><td>Munchmallow \u2013 Sav od igre<\/td><td>Jaffa Crvenka<\/td><td>Zlato<\/td><\/tr><tr><td>Shoppster doo<\/td><td>Sve na jednom mestu<\/td><td>Shoppster doo<\/td><td>Srebro<\/td><\/tr><tr><td>Leo Burnett Beograd<\/td><td>Vidi vi\u0161e od boje<\/td><td>Samsung Electronics Adriatic<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>12. 02: Prisustvo na dru\u0161tvenim mre\u017eama<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Na dobrom putu<\/td><td>Beogradska Filharmonija<\/td><td>Zlato<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Kad pijem ne vozim \u2013 Sigurno se vrati ku\u0107i<\/td><td>Apatinska pivara<\/td><td>Srebro<\/td><\/tr><tr><td>Idea Plus Communications<\/td><td>Tanane revolucije<\/td><td>Jaffa Crvenka<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>12. 03: Sajt<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Najlep\u0161e \u017eelje Cookies \u2013 Prihvati kola\u010di\u0107e<\/td><td>Atlantic grupa<\/td><td>Srebro<\/td><\/tr><tr><td>Evoke doo<\/td><td>Hajde da imamo vremena za kafu i film!<\/td><td>Atlantic grupa<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>12. 04: Internet element i aplikacija<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Najlep\u0161e \u017eelje Cookies \u2013 Zavoli kola\u010di\u0107e<\/td><td>Atlantic grupa<\/td><td>Srebro<\/td><\/tr><tr><td>Block&amp;Roll<\/td><td>Belgrade Fashion Tour<\/td><td>Raji\u0107eva shopping centar<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>12. 05: Digitalna influenser kampanja<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Luna TBWA<\/td><td>Jedan dan u Meku sa Milo\u0161em<\/td><td>McDonald\u2019s<\/td><td>Srebro<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Doritos \u2013 Vrh trougao<\/td><td>Marbo Product (PepsiCo)<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za BTL:<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>13. 01: Event projekat<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Converse ft Sneakerville<\/td><td>Triple Jump (Converse Srbija)<\/td><td>Srebro<\/td><\/tr><tr><td>Fullhouse Ogilvy<\/td><td>Heineken Silver launch party<\/td><td>Heineken Srbija d.o.o.<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>13. 02: Promocija na mestu prodaje<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>WTF Fanta, lokalna kampanja, Srbija<\/td><td>The Coca-Cola Company<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>13. 03: Aktivnosti na vanstandardnim mestima<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Friday Finally<\/td><td>Kako smo prona\u0161li posao u struci preko sajta Poslovi.Infostud<\/td><td>Infostud Poslovi<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Priznanje za kreiranje robne marke ili brenda<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>14. 01: Kreiranje identiteta<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Friday Finally<\/td><td>United for rivers \/ Zajedno za reke<\/td><td>The Nature Conservancy<\/td><td>Zlato<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>Sistem za prevenciju nasilja i za\u0161titu novinara<\/td><td>ANEM<\/td><td>Srebro<\/td><\/tr><tr><td>Represent Communications<\/td><td>Tunel, pri\u010de koje je nemogu\u0107e ignorisati<\/td><td>Zillion Film<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>14. 02: Ambala\u017ea i industrijski dizajn<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Nutrino Junior<\/td><td>Baby Food Factory<\/td><td>Srebro<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Plazma Zimska Idila<\/td><td>Koncern Bambi a.d. Po\u017earevac<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td><\/td><\/tr><tr><td><strong>Priznanje za dru\u0161tveno odgovorni i humanitarni projekat (kampanja, event, PR\u2026)<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>15. 01: Profitni sektor<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>McCann Beograd<\/td><td>Kad pijem ne vozim \u2013 Sigurno se vrati ku\u0107i<\/td><td>Apatinska pivara<\/td><td>Zlato<\/td><\/tr><tr><td>Friday Finally<\/td><td>#LicaOvogGrada za koja \u0107e se tek \u010duti<\/td><td>Alma Quattro<\/td><td>Srebro<\/td><\/tr><tr><td>A1 Srbija<\/td><td>Niklo kao ja<\/td><td>A1 Srbija<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>15. 02: Neprofitni sektor<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Jazavac i Utorak doo Beograd<\/td><td>Najva\u017eniji poziv u \u017eivotu<\/td><td>Hemofarm fondacija<\/td><td>Zlato<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Kontroli\u0161i se<\/td><td>Ovation \/ Movember Banja Luka \u2013 Superbrke<\/td><td>Srebro<\/td><\/tr><tr><td>New Moment New Ideas Company<\/td><td>Kraj \u0161kole<\/td><td>Nedeljnik<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Me\u0111unarodna kampanja adaptirana za doma\u0107e tr\u017ei\u0161te<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Fullhouse Ogilvy<\/td><td>Heineken Silver launch integrisana kampanja<\/td><td>Heineken Srbija d.o.o.<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Kampanja kreirana uz pomo\u0107 AI<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Represent Communications<\/td><td>AI oglas za dizajnera<\/td><td>Represent Communications<\/td><td>Zlato<\/td><\/tr><tr><td>\u017di\u0161ka<\/td><td>A1 NEO23 Protect \u2013 AI Horor pri\u010de<\/td><td>A1 Srbija<\/td><td>Bronza<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje Dragan Sakan \u2013 New Idea<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Ovation BBDO<\/td><td>Kontroli\u0161i se<\/td><td>Ovation \/ Movember Banja Luka \u2013 Superbrke<\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Art&amp;Craft priznanja<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>19. 01: Najbolji copy<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Friday Finally<\/td><td>Da skratimo \u2013 STIHL<\/td><td>STIHL<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>19. 02: Najbolja art direkcija<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>\u017di\u0161ka<\/td><td>Munchmallow \u2013 Sav od igre<\/td><td>Jaffa Crvenka<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>19. 03: Najbolja produkcija<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td><\/td><td>\/<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>19. 04: Najbolja upotreba muzike i zvuka<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Friday Finally<\/td><td>Mesto na kom \u017eivi million i po auto delova<\/td><td>Prodaja delova<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>19. 05: Najbolji gluma\u010dki doprinos<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>\/<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Priznanje za najbolji izdava\u010dki projekat iz struke<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Izdava\u010dka ku\u0107a Clio<\/td><td>Pravno ure\u0111enje interneta u Srbiji<\/td><td>D. Popovi\u0107, \u0110. Krivokapi\u0107, N. Ru\u017ei\u0107, M. Stojkovi\u0107<\/td><td>&nbsp;<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Specijalno priznanje Vladimir \u010ceh<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Neboj\u0161a Krivoku\u0107a<\/td><td>Podkast Pre\u0161licavanje<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Grand Prix<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>Jazavac i Utorak doo Beograd<\/td><td>Najva\u017eniji poziv u \u017eivotu<\/td><td>Hemofarm fondacija<\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Ogla\u0161iva\u010d godine<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>Hemofarm fondacija<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Agencija godine<\/strong><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>&nbsp;<\/td><td>Ovation BBDO<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>28. XII 2023 | Na ovogodi\u0161nji UEPS konkurs prispelo je fantasti\u010dnih 277 radova. Industrija \u017eivi i radi punom parom, uprkos svemu. To bi u najkra\u0107em mogao biti zaklju\u010dak sumiranja rezultata ovogod\u0161njeg konkursa, zaklju\u010dno sa sve\u010danom dodelom priznanja koja je protekla u sjajnoj atmosferi u Dor\u0107ol Platzu. U svojoj 63 godine duga\u010dkoj tradiciji, Udru\u017eenje se jo\u0161 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/32416"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=32416"}],"version-history":[{"count":2,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/32416\/revisions"}],"predecessor-version":[{"id":32422,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/32416\/revisions\/32422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/32418"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=32416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=32416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=32416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}