{"id":25186,"date":"2021-07-13T11:32:03","date_gmt":"2021-07-13T10:32:03","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=25186"},"modified":"2021-07-13T11:32:03","modified_gmt":"2021-07-13T10:32:03","slug":"osvajanje-africkog-trzista-neoplanta-gradi-brend-koji-ce-biti-sinonim-za-namaze-u-podsaharju","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/osvajanje-africkog-trzista-neoplanta-gradi-brend-koji-ce-biti-sinonim-za-namaze-u-podsaharju\/","title":{"rendered":"OSVAJANJE AFRI\u010cKOG TR\u017dI\u0160TA: Neoplanta gradi brend koji \u0107e biti sinonim za namaze u Podsaharju"},"content":{"rendered":"<p><strong>13 VII 2021 |<\/strong> Posle proboja na rusko i azijsko, srpske kompanije su prepoznale i potencijal afri\u010dkog tr\u017ei\u0161ta, pa se Piteca pa\u0161teta, proizvod iz Srbije prilago\u0111en ukusu afri\u010dkih potro\u0161a\u010da, od juna uspe\u0161no distribuira u Angoli.<\/p>\n<p>&#8222;Nelt je, zajedno sa svojom kompanijom, Industrijom mesa Neoplanta, dobro istra\u017eio tr\u017ei\u0161te podsaharske Afrike. Prepoznali smo prostor za razvoj novih proizvoda i uspeli da po veoma pristupa\u010dnoj ceni proizvedemo pa\u0161tetu koja \u0107e biti po ukusu potro\u0161a\u010da ni\u017ee kupovne mo\u0107i, sa specifi\u010dnim navikama u pogledu ishrane i ukusa prehrambenih proizvoda&#8220;, izjavio je Sa\u0161a \u0106iri\u0107, menad\u017eer marketinga i razvoja Neoplante. On je dodao da su prilikom istra\u017eivanja novih ideja i projekata do\u0161li do zaklju\u010dka o velikom potencijalu ove kategorije. Piteca predstavlja alternativu za biljne i druge namaze popularne u ishrani lokalnog stanovni\u0161tva, pa je na taj na\u010din na\u0161la put na angolsko tr\u017ei\u0161te.<\/p>\n<p><a href=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210713_Neoplanta-Piteca-vizual2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-25188\" alt=\"210713_Neoplanta-Piteca-vizual2\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210713_Neoplanta-Piteca-vizual2.jpg\" width=\"650\" height=\"339\" srcset=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210713_Neoplanta-Piteca-vizual2.jpg 650w, https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210713_Neoplanta-Piteca-vizual2-300x156.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Po ukusu lokalnog stanovni\u0161tva, razvijena su tri razli\u010dite vrste proizvoda: pile\u0107a pa\u0161teta, kao najzastupljeniji ukus pa\u0161tete globalno, riblja pa\u0161teta, u skladu sa velikom zastupljeno\u0161\u0107u proizvoda od ribe na lokalnom tr\u017ei\u0161tu i pile\u0107a pa\u0161teta sa piri piri za\u010dinom, izuzetno popularnim u Angoli. Potro\u0161a\u010di su do sada najbolje prihvatili Piteca &#8211; piri piri pa\u0161tetu, dok se i druge dve vrste, tako\u0111e, uspe\u0161no prodaju.<\/p>\n<p>Saradnja sa lokalnom agencijom dovela je i do primamljivog imena brenda &#8216;Piteca&#8217;, koje zna\u010di &#8216;Slasni (lokalni, doma\u0107i) zalogaj\u010di\u0107i&#8217;. Plan je da ovaj brend u budu\u0107nosti postane sinonim za namaze i da se na taj na\u010din \u0161to vi\u0161e pribli\u017ei potro\u0161a\u010dima.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>13 VII 2021 | Posle proboja na rusko i azijsko, srpske kompanije su prepoznale i potencijal afri\u010dkog tr\u017ei\u0161ta, pa se Piteca pa\u0161teta, proizvod iz Srbije prilago\u0111en ukusu afri\u010dkih potro\u0161a\u010da, od juna uspe\u0161no distribuira u Angoli. &#8222;Nelt je, zajedno sa svojom kompanijom, Industrijom mesa Neoplanta, dobro istra\u017eio tr\u017ei\u0161te podsaharske Afrike. Prepoznali smo prostor za razvoj novih [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[47],"tags":[636,634,495,126,635],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/25186"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=25186"}],"version-history":[{"count":1,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/25186\/revisions"}],"predecessor-version":[{"id":25190,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/25186\/revisions\/25190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/25187"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=25186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=25186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=25186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}