{"id":20634,"date":"2019-12-12T14:43:30","date_gmt":"2019-12-12T13:43:30","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=20634"},"modified":"2019-12-12T14:43:30","modified_gmt":"2019-12-12T13:43:30","slug":"juicy-fruit-je-prvi-brend-koji-je-kreirao-ar-filtere-za-ig-story","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/juicy-fruit-je-prvi-brend-koji-je-kreirao-ar-filtere-za-ig-story\/","title":{"rendered":"JUICY FRUIT JE PRVI BREND KOJI JE KREIRAO AR FILTERE ZA IG STORY"},"content":{"rendered":"<p><strong>12. XII 2019 |<\/strong> Samo nekoliko meseci nakon \u0161to je na globalnom nivou otvorena mogu\u0107nost kreiranja razli\u010ditih AR filtera za Instagram Story, prvi brendirani filteri pojavili su se i u Srbiji. Dok su u svetu pioniri ovakvog ogla\u0161avanja bili Nike i Kajli D\u017eener, kod nas je ta \u010dast pripala Juicy Fruit \u017evakama.<\/p>\n<p>To i ne \u010dudi kad znamo da je dosada\u0161nja Juicy Fruit komunikacija bila potpuno okrenuta tinejd\u017eerima, tzv. Generaciji Z. Lansirna kampanja &#8216;So\u010dna da izneveruje\u0161&#8217; koju je Mars razvio u saradnji sa agencijom Sivo kreirana je u duhu savremene on-line komunikacije, koja obiluje skra\u0107enicama, pa su tinejd\u017eerima plasirali novu skra\u0107enicu: \u017dNP- \u017dva\u0107em ne prestajem.<\/p>\n<p>Sada su oti\u0161li korak dalje. Znaju\u0107i da ova generacija vidi IG Story kao dominantan format, kao i da je u protekloj godini AR filtere isprobalo preko milijardu korisnika, priredili su potpuno novo iskustvo za svoje pratioce.<\/p>\n<p>Na Instagram nalogu <a href=\"https:\/\/www.instagram.com\/socnaznp\/\">@socnaznp<\/a>, postavljen je set \u017dNP filtera koji izra\u017eavaju raspolo\u017eenje korisnika koriste\u0107i prepoznatljivi roze balon i popularne skra\u0107enice. Uz neizbe\u017ene \u0161arene nao\u010dare za sunce, koje mo\u017eete menjati i prilago\u0111avati svom raspolo\u017eenju, dobijaju se super zanimljive i atraktivne fotke u duhu Juicy Fruit estetike i IG Story formata.<\/p>\n<p>Na Instagram nalogu @socnaznp je trenutno u toku nagradna aktivacija &#8216;\u017dNP mood&#8217;, koja poziva pratioce da se fotkaju ili snime video sa \u017dNP filterom i podele ovo iskustvo na svoj Story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12. XII 2019 | Samo nekoliko meseci nakon \u0161to je na globalnom nivou otvorena mogu\u0107nost kreiranja razli\u010ditih AR filtera za Instagram Story, prvi brendirani filteri pojavili su se i u Srbiji. Dok su u svetu pioniri ovakvog ogla\u0161avanja bili Nike i Kajli D\u017eener, kod nas je ta \u010dast pripala Juicy Fruit \u017evakama. To i ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/20634"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=20634"}],"version-history":[{"count":1,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/20634\/revisions"}],"predecessor-version":[{"id":20636,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/20634\/revisions\/20636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/20635"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=20634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=20634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=20634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}