{"id":19462,"date":"2019-06-24T15:08:04","date_gmt":"2019-06-24T14:08:04","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=19462"},"modified":"2019-06-24T15:08:04","modified_gmt":"2019-06-24T14:08:04","slug":"dogadaj-posvecen-greskama-u-advertajzingu-odrzan-po-peti-put","status":"publish","type":"post","link":"https:\/\/progressivemagazin.rs\/online\/dogadaj-posvecen-greskama-u-advertajzingu-odrzan-po-peti-put\/","title":{"rendered":"Doga\u0111aj posve\u0107en gre\u0161kama u advertajzingu odr\u017ean po peti put"},"content":{"rendered":"<p><strong>24. VI 2019. |<\/strong>\u00a0ICT Hub i DNA Communications po peti put su organizovali doga\u0111aj posve\u0107en neuspesima, u ba\u0161ti agencije DNA Communications. \u00a0Kroz globalnu fran\u0161izu FuckUp Nights, i ediciju Advertising Fail Stories, hrabri i mudri govornici i govore otvoreno o svojim poslovnim gre\u0161kama, bez stida i straha.<\/p>\n<p>Kreativni direktor agencije Leo Burnett Beograd, Milan Prodanovi\u0107, kroz prezentaciju naziva \u2018Kako pitch postane pi\u010dvajz i ostala s**nja!\u2019 pro\u0161ao je jo\u0161 jednom putem od komi\u010dnog brifa do tragi\u010dne kampanje i uz dosta psovki, zrna mudrosti i zrnca patetike preneo triler propale prezentacije tokom dva pitch nastupa pred istim klijentom.<\/p>\n<p>Prezentacija \u2018U blatu, ispod \u0161atora\u2019 Une Todorovi\u0107 iz agencije DNA Communications slikovito je pokazala patos i dramu organizacije doga\u0111aja. Objasnila je kako se pokre\u0107e talas fejlova u samo 4 projektna dana i za\u0161to se govori \u2018mo\u017ee\u2019 i \u2018mora\u2019 kad je sve o\u010digledno \u2018nemogu\u0107e\u2019.<\/p>\n<p>Maja Gabrijan, Stru\u010dnjak za ljudske resurse, trener i coach, podelila je sa publikom dirljivu sagu naziva \u2018Izaberite pravog\u2019 i hrabro prenela kako je to kada nesvesno uspete da, makar na kratko, uni\u0161tite ne\u010diji profesionalni \u017eivot.<\/p>\n<p>Jovana Karauli\u0107, Producentkinja iz Akcija produkcije prezentovala je svoj slu\u010daj \u2018Detalj i njegov plan\u2019 sa ceremonije sve\u010danog otvaranja 25. Univerzijade u Beogradu. Pokazala je kako samo jedan detalj mo\u017ee da uti\u010de na vi\u0161emese\u010dnu organizaciju doga\u0111aja sa vi\u0161e od 7.000 takmi\u010dara iz 144 zemlje, i brojnim tehnolo\u0161ko-kreativnim inovacijama.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>24. VI 2019. |\u00a0ICT Hub i DNA Communications po peti put su organizovali doga\u0111aj posve\u0107en neuspesima, u ba\u0161ti agencije DNA Communications. \u00a0Kroz globalnu fran\u0161izu FuckUp Nights, i ediciju Advertising Fail Stories, hrabri i mudri govornici i govore otvoreno o svojim poslovnim gre\u0161kama, bez stida i straha. Kreativni direktor agencije Leo Burnett Beograd, Milan Prodanovi\u0107, kroz [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48,1],"tags":[],"_links":{"self":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/19462"}],"collection":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=19462"}],"version-history":[{"count":1,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/19462\/revisions"}],"predecessor-version":[{"id":19464,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/19462\/revisions\/19464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/19463"}],"wp:attachment":[{"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=19462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=19462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=19462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}