{"id":37782,"date":"2026-04-28T13:39:01","date_gmt":"2026-04-28T12:39:01","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=37782"},"modified":"2026-04-28T13:40:53","modified_gmt":"2026-04-28T12:40:53","slug":"imlek-lansirao-novi-brend-kafe-u-casi-nera-caffe","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/imlek-lansirao-novi-brend-kafe-u-casi-nera-caffe\/","title":{"rendered":"IMLEK LANSIRAO NOVI BREND KAFE U \u010cA\u0160I NERA CAFF\u00c8"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"433\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek1.jpg\" alt=\"\" class=\"wp-image-37783\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek1.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek1-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><sup>Foto: Stefan Simonovi\u0107; na fotografiji (sleva nadesno): Slaven Do\u0161lo &#8211; glumac, Anja Risti\u0107 &#8211; brend menad\u017eer za brend NERA CAFF\u00c8<\/sup> <sup>i Marija Malovi\u0107 &#8211; regionalni menad\u017eer za komunikacije i korporativne poslove u Imleku<\/sup><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>28. IV 2026 I <\/strong>U prisustvu brojnih predstavnika medija, influensera i partnera, kompanija Imlek lansirala je svoj novi brend &#8211; NERA CAFF\u00c8, osmi\u0161ljen kao savremeni odgovor na potrebe urbane generacije i njihov dinami\u010dan stil \u017eivota.<\/p>\n\n\n\n<p>Na dnevnoj \u017eurci u centru Beograda, osmi\u0161ljenoj kao spontano dru\u017eenje, gosti su imali priliku da uz dobru muziku i raspolo\u017eenje, probaju svih pet ukusa Nera Caffe i izaberu svog favorita.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"433\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek3.jpg\" alt=\"\" class=\"wp-image-37784\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek3.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek3-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><sup>Foto: Stefan Simonovi\u0107, NERA CAFF\u00c8<\/sup><\/figcaption><\/figure><\/div>\n\n\n<p>NERA CAFF\u00c8 donosi novu generaciju kafe koja spaja kvalitet, prakti\u010dnost i vizuelni identitet prilago\u0111en savremenom potro\u0161a\u010du. Kao deo svakodnevnog urbanog ritma, ovaj brend predstavlja idealan izbor za sve one koji tra\u017ee brz predah uz proizvod koji se uklapa u estetiku modernog grada I \u017eivot u pokretu.<\/p>\n\n\n\n<p>&#8222;Razvoj brenda NERA CAFF\u00c8 vo\u0111en je idejom da kafa danas predstavlja mnogo vi\u0161e od napitka &#8211; ona je deo svakodnevnog ritma, navika i li\u010dnog stila \u017eivota. \u017deleli smo da kreiramo proizvod koji prati ubrzani tempo savremenog potro\u0161a\u010da, ali bez kompromisa kada su u pitanju kvalitet i ukus. NERA CAFF\u00c8 je osmi\u0161ljen kao prakti\u010dno re\u0161enje za razli\u010dite trenutke u toku dana &#8211; od brzih pauza izme\u0111u obaveza do dinami\u010dnih radnih dana kada je potrebna dodatna energija. Posebnu pa\u017enju posvetili smo tome da brend bude jednostavan za kori\u0161\u0107enje, ali i vizuelno prepoznatljiv. Na\u0161 cilj je da NERA CAFF\u00c8 postane deo svakodnevice modernih potro\u0161a\u010da koji tra\u017ee balans izme\u0111u kvaliteta, prakti\u010dnosti i savremenog na\u010dina \u017eivota&#8220;, izjavio je Jovan Bugar\u010di\u0107, marketing direktor kompanije Imlek.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"433\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek2.jpg\" alt=\"\" class=\"wp-image-37785\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek2.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/2842026-imlek2-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><sup>Foto: Stefan Simonovi\u0107, NERA CAFF\u00c8 doga\u0111aj<\/sup><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Lansiranjem brenda NERA CAFF\u00c8, Imlek dodatno potvr\u0111uje svoju posve\u0107enost inovacijama i razvoju proizvoda u skladu sa potrebama savremenih potro\u0161a\u010da, donose\u0107i novo osve\u017eenje u kategoriju kafe u \u010da\u0161i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>28. IV 2026 I U prisustvu brojnih predstavnika medija, influensera i partnera, kompanija Imlek lansirala je svoj novi brend &#8211; NERA CAFF\u00c8, osmi\u0161ljen kao savremeni odgovor na potrebe urbane generacije i njihov dinami\u010dan stil \u017eivota. Na dnevnoj \u017eurci u centru Beograda, osmi\u0161ljenoj kao spontano dru\u017eenje, gosti su imali priliku da uz dobru muziku i raspolo\u017eenje, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37782"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=37782"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37782\/revisions"}],"predecessor-version":[{"id":37787,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37782\/revisions\/37787"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/37783"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=37782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=37782"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=37782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}