{"id":37641,"date":"2026-04-03T11:38:56","date_gmt":"2026-04-03T10:38:56","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=37641"},"modified":"2026-06-12T09:31:25","modified_gmt":"2026-06-12T08:31:25","slug":"trajne-kobasice-3","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/trajne-kobasice-3\/","title":{"rendered":"Trajne kobasice (februar-mart 2026, YouGov)"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/3426-trajne-kobasice.jpg\" alt=\"\" class=\"wp-image-37642\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/3426-trajne-kobasice.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2026\/04\/3426-trajne-kobasice-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 234, mart 2026)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>SUPERMARKETI SU VODE\u0106I MALOPRODAJNI KANAL, SLEDE MINIMARKETI<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Kupci pakovanih trajnih kobasica najvi\u0161e kupuju \u010dajnu kobasicu (52%), zatim kulen (19%), budimsku (11%), sendvi\u010d kobasicu (4%), rustik (2%) i druge sli\u010dne proizvode (11%).<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Analiza: YouGov<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Andrea Mitrovi\u0107<br><\/strong>Associate Market Analyst<br><strong>andrea.mitrovic@yougov.com<\/strong><\/p>\n\n\n\n<p>Fokus istra\u017eivanja je analiza kupovine trajnih kobasica od strane doma\u0107instava u Srbiji u periodu od avgusta do decembra 2025. godine. Analizirana kategorija obuhvata \u010dajnu kobasicu, kulen, budimsku, sendvi\u010d kobasicu, rustik kobasicu, sremsku, sud\u017euk i sli\u010dne proizvode.<br>Tri od \u010detiri doma\u0107instva u Srbiji su bar jednom kupila proizvod iz analizirane kategorije tokom posmatranog petomese\u010dnog perioda, a prose\u010dna u\u010destalost kupovine iznosi 5,3 puta. Me\u0111utim, u odnosu na isti period prethodne godine, zabele\u017een je blagi pad penetracije i frekvencije &#8211; penetracija je smanjena za 1,8%, dok je frekvencija pala za 8,6%. Uzimaju\u0107i u obzir samo kupovine tokom kojih su kupljene trajne kobasice, prose\u010dna potro\u0161nja na proizvode iz analizirane kategorije tokom ovih kupovina iznosi 443 dinara, dok je prose\u010dna koli\u010dina 335 grama.<br><\/p>\n\n\n\n<p><strong>Po kanalima prodaje<br><\/strong>Supermarketi su vode\u0107i maloprodajni kanal, sa volumenskim udelom od 25%. Na drugom mestu nalaze se minimarketi (21%), a slede ih diskontni lanci (20%), mesare (10%), tradicionalne prodavnice (9%), hipermarketi (8%) i druge prodavnice (7%).<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Tri vode\u0107a proizvo\u0111a\u010da (navedena po abecednom redu) &#8211; Neoplanta, Yuhor i Zlatiborac &#8211; zajedno generi\u0161u 22% ukupnog koli\u010dinskog u\u010de\u0161\u0107a u kategoriji pakovanih trajnih kobasica.<br><\/p>\n\n\n\n<p><strong>Najvi\u0161e se kupuje \u010dajna kobasica<br><\/strong>Kupci pakovanih trajnih kobasica najvi\u0161e kupuju \u010dajnu kobasicu (52%), zatim kulen (19%), budimsku kobasicu (11%), sendvi\u010d kobasicu (4%), rustik kobasicu (2%) i druge sli\u010dne proizvode (11%).<br><\/p>\n\n\n\n<p><strong>Promocije i PL<br><\/strong>Pakovane trajne kobasice kupljene na promociji \u010dine 40% ukupnog volumena kategorije. Trgova\u010dke marke generi\u0161u 66% koli\u010dinskog udela pakovanih proizvoda iz analizirane kategorije, me\u0111utim bele\u017ee pad od 7 procentnih poena u odnosu na period avgust-decembar 2024. godine. \u00e7<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 234, mart 2026) SUPERMARKETI SU VODE\u0106I MALOPRODAJNI KANAL, SLEDE MINIMARKETI Kupci pakovanih trajnih kobasica najvi\u0161e kupuju \u010dajnu kobasicu (52%), zatim kulen (19%), budimsku (11%), sendvi\u010d kobasicu (4%), rustik (2%) i druge sli\u010dne proizvode (11%). Analiza: YouGov Andrea Mitrovi\u0107Associate Market Analystandrea.mitrovic@yougov.com Fokus istra\u017eivanja je analiza kupovine trajnih kobasica od [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37641"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=37641"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37641\/revisions"}],"predecessor-version":[{"id":38085,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37641\/revisions\/38085"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/37642"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=37641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=37641"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=37641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}