{"id":37209,"date":"2025-12-30T14:27:46","date_gmt":"2025-12-30T13:27:46","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=37209"},"modified":"2026-06-10T13:02:10","modified_gmt":"2026-06-10T12:02:10","slug":"hleb-i-peciva-2","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/hleb-i-peciva-2\/","title":{"rendered":"Hleb i peciva (decembar 2025 &#8211; januar 2026, YouGov)"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/12\/301225-hleb-peciva.jpg\" alt=\"\" class=\"wp-image-37210\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/12\/301225-hleb-peciva.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/12\/301225-hleb-peciva-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p>(tekst je objavljen u Progressive magazinu decembar\/januar 2025-2026)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>GOTOVO SVA DOMA\u0106INSTVA SU BAR JEDNOM KUPILA HLEB I PECIVA TOKOM POSMATRANOG PERIODA<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Pekare generi\u0161u vrednosno u\u010de\u0161\u0107e od 30%, \u0161to ih \u010dini vode\u0107im maloprodajnim formatom u analiziranoj kategoriji. Na drugom mestu nalaze se supermarketi.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Analiza: YouGov<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Andrea Mitrovi\u0107<br><\/strong>Associate Market Analyst<br><strong>andrea.mitrovic@yougov.com<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina hleba i peciva od strane doma\u0107instava u Srbiji, od maja do oktobra 2025. godine.<br>Gotovo sva doma\u0107instva su bar jednom kupila proizvod iz analizirane kategorije tokom posmatranog \u0161estomese\u010dnog perioda. Prose\u010dna u\u010destalost kupovine za ovaj period iznosi 43 puta i bele\u017ei blagi pad u odnosu na isti period pro\u0161le godine. Uzimaju\u0107i u obzir samo kupovine tokom kojih su kupljeni hleb ili peciva, uo\u010dava se da su doma\u0107instva po jednoj takvoj kupovini u proseku tro\u0161ila 135 dinara na proizvode iz analizirane kategorije.<br><\/p>\n\n\n\n<p><strong>Po kanalima prodaje<br><\/strong>Pekare generi\u0161u vrednosno u\u010de\u0161\u0107e od 30%, \u0161to ih \u010dini vode\u0107im maloprodajnim formatom u analiziranoj kategoriji. Na drugom mestu nalaze se supermarketi (21%), a prate ih minimarketi (19%), tradicionalne prodavnice (17%), diskontni lanci (9%) i hipermarketi (3%).<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Tri vode\u0107a proizvo\u0111a\u010da pakovanog hleba i peciva &#8211; AS Bra\u0107a Stankovi\u0107, Don Don i Trivit (navedeni po abecednom redosledu) &#8211; zajedno generi\u0161u 51% ukupnog vrednosnog u\u010de\u0161\u0107a u kategoriji pakovanog hleba i peciva.<br><\/p>\n\n\n\n<p><strong>Promocije i PL<br><\/strong>Tokom perioda maj-oktobar 2025. godine, trgova\u010dke marke \u010dine 28% ukupnog vrednosnog u\u010de\u0161\u0107a kategorije pakovanog hleba i peciva. Tako\u0111e, hleb i peciva kupljeni na promociji predstavljaju 9% vrednosnog udela celokupne analizirane kategorije. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu decembar\/januar 2025-2026) GOTOVO SVA DOMA\u0106INSTVA SU BAR JEDNOM KUPILA HLEB I PECIVA TOKOM POSMATRANOG PERIODA Pekare generi\u0161u vrednosno u\u010de\u0161\u0107e od 30%, \u0161to ih \u010dini vode\u0107im maloprodajnim formatom u analiziranoj kategoriji. Na drugom mestu nalaze se supermarketi. Analiza: YouGov Andrea Mitrovi\u0107Associate Market Analystandrea.mitrovic@yougov.com U fokusu ovog istra\u017eivanja je kupovina hleba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37209"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=37209"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37209\/revisions"}],"predecessor-version":[{"id":38033,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/37209\/revisions\/38033"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/37210"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=37209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=37209"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=37209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}