{"id":36748,"date":"2025-11-13T15:14:40","date_gmt":"2025-11-13T14:14:40","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=36748"},"modified":"2025-11-13T15:14:41","modified_gmt":"2025-11-13T14:14:41","slug":"coca-cola-hbc-srbija-pokrece-digitalnu-coke-akademiju-za-ugostitelje","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/coca-cola-hbc-srbija-pokrece-digitalnu-coke-akademiju-za-ugostitelje\/","title":{"rendered":"<strong>Coca-Cola HBC Srbija pokre\u0107e digitalnu Coke Akademiju za ugostitelje<\/strong>"},"content":{"rendered":"\n<p><strong><em>Nakon gotovo \u010detiri uspe\u0161ne godine od pokretanja projekta, Coca-Cola HBC Srbija od sada lansira i svoju digitalnu verziju edukacija za ugostitelje<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/251113_CokeAkademija25-3.jpg\" alt=\"\" class=\"wp-image-36749\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/251113_CokeAkademija25-3.jpg 1000w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/251113_CokeAkademija25-3-300x200.jpg 300w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/251113_CokeAkademija25-3-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><sup>foto: Vuk \u0160ari\u0107<\/sup><\/figcaption><\/figure><\/div>\n\n\n<p><strong>13. XI 2025 | <\/strong>Kompanija Coca-Cola HBC Srbija tradicionalno je odr\u017eala novo izdanje Coke Akademije, dvodnevne radionice namenjene maloprodavcima i ugostiteljima, najavljuju\u0107i pokretanje online edukativnog sadr\u017eaja za vlasnike hotela, restorana, kafi\u0107a i drugih ugostiteljskih objekata koji \u0107e biti dostupan 24 sata.<\/p>\n\n\n\n<p>Iako Coke Akademija nastavlja tradiciju odr\u017eavanja radionica u\u017eivo, ugostiteljima od sada nudi i online edukacije, sa pristupom korisnim sadr\u017eajima u svakom trenutku, osmi\u0161ljenim na osnovu povratnih informacija o njihovim realnim potrebama.<\/p>\n\n\n\n<p><strong>Direktor prodaje u kompaniji Coca-Cola HBC Srbija i Crna Gora, Mirko Guti\u0107<\/strong>, istakao je da je cilj Coke Akademije da podr\u017ei partnere u unapre\u0111enju poslovanja i daljem rastu kroz razmenu znanja i iskustava.<\/p>\n\n\n\n<p><em>&#8222;\u017delimo da budemo podr\u0161ka na\u0161im partnerima jer \u010dvrsto verujemo da rast njihovog biznisa doprinosi i na\u0161im poslovnim rezultatima. Posebno nam je zna\u010dajno \u0161to je ovogodi\u0161nja agenda za obe radionice osmi\u0161ljena u skladu sa realnim o\u010dekivanjima i potrebama na\u0161ih kupaca, jer nam to omogu\u0107ava da razmenimo iskustva o konkretnim temama, podstaknemo diskusiju i zajedni\u010dki sagledamo re\u0161enja kako da obezbedimo profitabilnost u izazovnim vremenima&#8220;<\/em>, rekao je Guti\u0107.<\/p>\n\n\n<div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-slider \" data-gallery-id=\"6d978344\" style=\"min-height:540px\"><div class=\"sgb-preloader\" id=\"pr_6d978344\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \" style=\"display: none;\"><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a 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&& window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div>\n\n\n<p><sup>foto: Vuk \u0160ari\u0107<\/sup><\/p>\n\n\n\n<p>Tokom prvog dana Akademije razgovaralo se o tome kako se u svetu, a sve \u010de\u0161\u0107e i kod nas, otvaraju takozvani konceptni i personalizovani restorani &#8211; koji standardizuju uslugu i specijalizuju se za odre\u0111ene menije. Iako su u Srbiji i dalje najzastupljeniji lokali sa raznovrsnom ponudom hrane i pi\u0107a, sva istra\u017eivanja pokazuju da \u0107e se pod pritiskom tra\u017enje za dodatnom vredno\u0161\u0107u od strane potro\u0161a\u010da, ugostiteljski objekti u narednim godinama sve vi\u0161e transformisati ka personalizovanim lokalima ili uslugom prema jasno definisanom konceptu.<\/p>\n\n\n\n<p>Razgovaralo se i o tome kako se ugostiteljski sektor u Srbiji bori sa izazovima dinami\u010dnog tr\u017ei\u0161ta, kako mo\u017ee da privu\u010de ali i zadr\u017ei adekvatnu radnu snagu.<\/p>\n\n\n\n<p><em>&#8222;Utisci su nam zaista pozitivni i svima bih preporu\u010dio, jer mnogo toga ima da se nau\u010di \u0161to je zna\u010dajno za rad. Ranije sam smatrao da ve\u0107 znamo sve, ali sam sad tek shvatio koliko deljenje iskustva zna\u010di, jer se dobije mnogo prakti\u010dnih saveta&#8220;, <\/em>ka\u017ee Svetislav iz restorana brze hrane Ku\u0107a kobasice iz Novog Sada<em>.<\/em><\/p>\n\n\n\n<p>Drugog dana radionice, tokom sesija posve\u0107enih maloprodaji, obra\u0111ene su teme poput upravljanja kategorijama, tro\u0161kovima i prihodima, optimizacije asortimana i rada sa zaposlenima, uz prakti\u010dne primere kako obezbediti bolju profitabilnost i ve\u0107u lojalnost kupaca.<\/p>\n\n\n\n<p>Centralni deo doga\u0111aja bila je panel diskusija o unapre\u0111enju biznisa i rada sa ljudima, u kojoj su konsultanti iz oblasti trgovine, treneri prodaje iz kompanije Coca-Cola HBC Srbija i uspe\u0161ni trgovci iz lokalnih zajednica govorili o potro\u0161a\u010dkim navikama, motivaciji zaposlenih i ulozi prodavaca kao klju\u010dnih ambasadora brenda.<\/p>\n\n\n\n<p><em>&#8222;U\u010de\u0161\u0107e nam je pomoglo da prepoznamo dobre prakse i potvrdimo da smo na pravom putu. Istovremeno smo nau\u010dili mnogo stvari koje \u0107emo uvesti u na\u0161im objektima i u saradnji sa partnerima kako bismo dodatno unapredili poslovanje&#8220;,<\/em><strong> <\/strong>istakla je<strong> Marija Jefti\u0107 iz Oli Marketa iz Ni\u0161a.<\/strong><\/p>\n\n\n\n<p>Coke Akademija je dugoro\u010dni projekat kompanije Coca-Cola HBC Srbija, pokrenut po\u010detkom 2022. godine i do danas je kroz razli\u010dite formate edukacije pro\u0161lo pro\u0161lo vi\u0161e od 600 u\u010desnika iz sektora ugostiteljstva i maloprodaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nakon gotovo \u010detiri uspe\u0161ne godine od pokretanja projekta, Coca-Cola HBC Srbija od sada lansira i svoju digitalnu verziju edukacija za ugostitelje 13. XI 2025 | Kompanija Coca-Cola HBC Srbija tradicionalno je odr\u017eala novo izdanje Coke Akademije, dvodnevne radionice namenjene maloprodavcima i ugostiteljima, najavljuju\u0107i pokretanje online edukativnog sadr\u017eaja za vlasnike hotela, restorana, kafi\u0107a i drugih ugostiteljskih [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48,498,1],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36748"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=36748"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36748\/revisions"}],"predecessor-version":[{"id":36757,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36748\/revisions\/36757"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/36749"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=36748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=36748"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=36748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}