{"id":36686,"date":"2025-11-05T12:27:28","date_gmt":"2025-11-05T11:27:28","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=36686"},"modified":"2025-12-04T15:42:13","modified_gmt":"2025-12-04T14:42:13","slug":"suhomesnati-proizvodi-2","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/suhomesnati-proizvodi-2\/","title":{"rendered":"Suhomesnati proizvodi (oktobar 2025, YouGov)"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/51125-top-view-meat-concept-with-copy-space.png\" alt=\"\" class=\"wp-image-36687\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/51125-top-view-meat-concept-with-copy-space.png 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/11\/51125-top-view-meat-concept-with-copy-space-300x255.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 231, oktobar\/novembar 2025)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>NAJVI\u0160E SE KUPUJU POLUTRAJNE KOBASICE<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Koli\u010dinsko u\u010de\u0161\u0107e polutrajnih kobasica u kategoriji dosti\u017ee 43%, a slede ih suvo meso (26%), trajne kobasice (18%) i \u0161unke (13%).<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Analiza YouGov<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Andrea Mitrovi\u0107<br><\/strong>Associate Market Analyst<br><strong>andrea.mitrovic@yougov.com<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina suhomesnatih proizvoda od strane doma\u0107instava u Srbiji, u periodu od februara do jula 2025. godine.<br>Kategorija suhomesnatih proizvoda obuhvata suvo meso (dimljenu pe\u010denicu, dimljeni vrat, pr\u0161utu, slaninu i sli\u010dno), \u0161unke, trajne i polutrajne kobasice. Tokom posmatranog \u0161estomese\u010dnog perioda, suhomesnate proizvode je makar jednom kupilo \u010dak 96% doma\u0107instava u Srbiji. Prose\u010dna u\u010destalost kupovine iznosi gotovo 18 puta. Me\u0111utim, i penetracija i frekvencija bele\u017ee blagi pad u odnosu na isti period prethodne godine.<br>Najvi\u0161e se kupuju polutrajne kobasice, \u010dije koli\u010dinsko u\u010de\u0161\u0107e u kategoriji dosti\u017ee 43%, a slede ih suvo meso (26%), trajne kobasice (18%) i \u0161unke (13%). Prose\u010dna kupljena koli\u010dina suhomesnatih proizvoda po jednoj kupovini kre\u0107e se oko 530g.<br><\/p>\n\n\n\n<p><strong>Po kanalima prodaje<br><\/strong>Suhomesnati proizvodi se najvi\u0161e kupuju u supermarketima, koji imaju koli\u010dinski udeo od 26%. Slede ih minimarketi (20%), diskontni lanci (18%), mesare (13%) i tradicionalne prodavnice (12%), dok hipermarketi generi\u0161u 6% ukupne koli\u010dine kategorije.<br><\/p>\n\n\n\n<p><strong>Pakovani vs. rinfuzni proizvodi<br><\/strong>Proizvodi iz posmatrane kategorije koji se kupe na meru (rinfuzni proizvodi) imaju znatno ve\u0107e koli\u010dinsko u\u010de\u0161\u0107e u odnosu na pakovane proizvode (66% naspram 34%, redom).<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Tri vode\u0107a proizvo\u0111a\u010da na tr\u017ei\u0161tu pakovanih suhomesnatih proizvoda, Neoplanta, Perutnina Ptuj i Yuhor (navedeni abecednim redosledom), zajedno ostvaruju 32% volumenskog udela u posmatranoj kategoriji.<br><\/p>\n\n\n\n<p><strong>Promocije i PL<br><\/strong>Ukoliko se analiziraju pakovani suhomesnati proizvodi, trgova\u010dke marke imaju 40% koli\u010dinskog u\u010de\u0161\u0107a. Suhomesnati proizvodi kupljeni na promociji pokazuju trend rasta u odnosu na period februar-jul 2024. godine i ostvaruju 32% ukupne koli\u010dine kategorije. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>YouGov \/Research Reality<\/strong><\/p>\n\n\n\n<p>YouGov Shopper pru\u017ea detaljne shopper insighte za brendove, trgovce i proizvo\u0111a\u010de. Oslanjaju\u0107i se na pouzdan panel i podatke iz anketa, otkrivamo \u0161ta motivi\u0161e kupce, kako se pona\u0161aju i koje kupovne obrasce prate. Na\u0161a shopper intelligence re\u0161enja zasnovana su na 60+ godina tr\u017ei\u0161nih istra\u017eivanja i podacima iz miliona kupovina, sve do SKU nivoa. Pratimo pona\u0161anje kupaca kroz vreme u vi\u0161e od 1.800 maloprodajnih objekata i 107.000 doma\u0107instava \u0161irom 16 evropskih zemalja. Eksperti YouGov Shoppera analiziraju ove podatke kako bi pomogli FMCG brendovima i trgovcima da bolje razumeju svoje kupce i unaprede njihovo iskustvo u svakoj fazi kupovine.<\/p>\n\n\n\n<p>Posetite&nbsp;<a href=\"https:\/\/business.yougov.com\/\">business.yougov.com<\/a><\/p>\n\n\n\n<p>Saznajte vi\u0161e na:&nbsp;<a href=\"https:\/\/business.yougov.com\/solutions\/audience\/consumer-panel-services\">Shopper intelligence<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 231, oktobar\/novembar 2025) NAJVI\u0160E SE KUPUJU POLUTRAJNE KOBASICE Koli\u010dinsko u\u010de\u0161\u0107e polutrajnih kobasica u kategoriji dosti\u017ee 43%, a slede ih suvo meso (26%), trajne kobasice (18%) i \u0161unke (13%). Analiza YouGov Andrea Mitrovi\u0107Associate Market Analystandrea.mitrovic@yougov.com U fokusu ovog istra\u017eivanja je kupovina suhomesnatih proizvoda od strane doma\u0107instava u Srbiji, u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36686"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=36686"}],"version-history":[{"count":3,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36686\/revisions"}],"predecessor-version":[{"id":36885,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36686\/revisions\/36885"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/36687"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=36686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=36686"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=36686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}