{"id":36511,"date":"2025-10-02T12:19:02","date_gmt":"2025-10-02T11:19:02","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=36511"},"modified":"2025-12-04T15:42:39","modified_gmt":"2025-12-04T14:42:39","slug":"wc-blokovi-5","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/wc-blokovi-5\/","title":{"rendered":"WC blokovi (septembar 2025, YouGov)"},"content":{"rendered":"
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Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n

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(tekst je objavljen u Progressive magazinu br. 230, septembar 2025)<\/p>\n\n\n\n

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SUPERMARKETI GENERI\u0160U NAJVE\u0106U VREDNOST KATEGORIJE<\/strong><\/p>\n\n\n\n

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Me\u0111u maloprodajnim formatima, supermarketi generi\u0161u najve\u0107u vrednost kategorije u posmatranom periodu, i ona iznosi 30%. Slede diskontni lanci i drogerije sa po 17%, pri \u010demu oba formata bele\u017ee rast.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Analiza YouGov<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Ana Kova\u010devi\u0107,<\/strong>
Research Consultant,
ana.kovacevic@yougov.com<\/strong><\/p>\n\n\n\n

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U fokusu ovog istra\u017eivanja su kupovine WC blokova u doma\u0107instvima u Srbiji, u periodu od februara do jula 2025. godine.
Tokom posmatranog \u0161estomese\u010dnog perioda, polovina doma\u0107instava u Srbiji je bar jednom kupila WC blokove, u proseku ne\u0161to vi\u0161e od dva puta. Pored toga, i penetracija i frekvencija bele\u017ee pad u odnosu na isti period prethodne godine.<\/p>\n\n\n\n


Po kanalima prodaje
<\/strong>Supermarketi su, me\u0111u maloprodajnim formatima, generisali najve\u0107u vrednost kategorije i ona iznosi 30%. Slede diskontni lanci i drogerije sa po 17%, pri \u010demu oba formata bele\u017ee rast vrednosnog u\u010de\u0161\u0107a. Minimarketi imaju 15%, tradicionalne prodavnice 13%, a hipermarketi 6% udela.<\/p>\n\n\n\n


Po segmentima
<\/strong>Me\u0111u razli\u010ditim segmentima analizirane kategorije, WC osve\u017eiva\u010di u \u010dvrstom obliku (uklju\u010duju\u0107i i diskove\/stikere) su dominantni – njihovo vrednosno u\u010de\u0161\u0107e iznosi 95%, dok preostalih 5% odlazi na te\u010dne osve\u017eiva\u010de.<\/p>\n\n\n\n


Vode\u0107i igra\u010di
<\/strong>Na tr\u017ei\u0161tu WC blokova, dva vode\u0107a proizvo\u0111a\u010da ostvaruju 62% ukupne vrednosti kategorije. To su (pore\u0111ani po abecednom redosledu): Henkel i Unilever.<\/p>\n\n\n\n


Trgova\u010dke marke i PL
<\/strong>Trgova\u010dke marke su zabele\u017eile rast vrednosnog u\u010de\u0161\u0107a i ono dosti\u017ee 18% u posmatranom periodu. WC blokovi koji se kupe na promociji generi\u0161u 39% ukupne vrednosti kategorije. <\/p>\n\n\n\n

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YouGov \/Research Reality<\/strong><\/p>\n\n\n\n

YouGov Shopper pru\u017ea detaljne shopper insighte za brendove, trgovce i proizvo\u0111a\u010de. Oslanjaju\u0107i se na pouzdan panel i podatke iz anketa, otkrivamo \u0161ta motivi\u0161e kupce, kako se pona\u0161aju i koje kupovne obrasce prate. Na\u0161a shopper intelligence re\u0161enja zasnovana su na 60+ godina tr\u017ei\u0161nih istra\u017eivanja i podacima iz miliona kupovina, sve do SKU nivoa. Pratimo pona\u0161anje kupaca kroz vreme u vi\u0161e od 1.800 maloprodajnih objekata i 107.000 doma\u0107instava \u0161irom 16 evropskih zemalja. Eksperti YouGov Shoppera analiziraju ove podatke kako bi pomogli FMCG brendovima i trgovcima da bolje razumeju svoje kupce i unaprede njihovo iskustvo u svakoj fazi kupovine.<\/p>\n\n\n\n

Posetite business.yougov.com<\/a><\/p>\n\n\n\n

Saznajte vi\u0161e na: Shopper intelligence<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(tekst je objavljen u Progressive magazinu br. 230, septembar 2025) SUPERMARKETI GENERI\u0160U NAJVE\u0106U VREDNOST KATEGORIJE Me\u0111u maloprodajnim formatima, supermarketi generi\u0161u najve\u0107u vrednost kategorije u posmatranom periodu, i ona iznosi 30%. Slede diskontni lanci i drogerije sa po 17%, pri \u010demu oba formata bele\u017ee rast. Analiza YouGov Ana Kova\u010devi\u0107,Research Consultant,ana.kovacevic@yougov.com U fokusu ovog istra\u017eivanja su kupovine […]<\/p>\n","protected":false},"author":1,"featured_media":36512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36511"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=36511"}],"version-history":[{"count":3,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36511\/revisions"}],"predecessor-version":[{"id":36886,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/36511\/revisions\/36886"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/36512"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=36511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=36511"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=36511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}