{"id":35882,"date":"2025-06-04T11:48:51","date_gmt":"2025-06-04T10:48:51","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=35882"},"modified":"2025-07-07T14:29:19","modified_gmt":"2025-07-07T13:29:19","slug":"domaca-kafa-3","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/domaca-kafa-3\/","title":{"rendered":"Doma\u0107a kafa (maj 2025, YouGov)"},"content":{"rendered":"\n

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Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n

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(tekst je objavljen u Progressive magazinu br 227, maj 2025)<\/p>\n\n\n\n

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89% DOMA\u0106INSTAVA U SRBIJI JE BAREM JEDNOM KUPILO DOMA\u0106U KAFU<\/strong><\/p>\n\n\n\n

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Kupci ovog proizvoda su po jednoj kupovini, u proseku, tro\u0161ili ne\u0161to vi\u0161e od 380 dinara, pri \u010demu je prose\u010dna koli\u010dina po kupovini bila otprilike 260 grama. Supermarketi imaju najve\u0107e koli\u010dinsko u\u010de\u0161\u0107e u kategoriji doma\u0107e kafe, a slede ih minimarketi i tradicionalne prodavnice.<\/em><\/p>\n\n\n\n

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Analiza YouGov<\/strong><\/p>\n\n\n\n

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Andrea Mitrovi\u0107
<\/em><\/strong>Associate Market Analyst
<\/em>andrea.mitrovic@yougov.com<\/em><\/strong><\/p>\n\n\n\n

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U U fokusu ovog istra\u017eivanja je kupovina mlevene doma\u0107e kafe od strane doma\u0107instava u Srbiji u periodu od septembra 2024. do januara 2025. godine.
Tokom posmatranog perioda, 89% doma\u0107instava u Srbiji je barem jednom kupilo doma\u0107u kafu, a prose\u010dna u\u010destalost kupovine iznosi 12,4 puta. Kupci ovog proizvoda su po jednoj kupovini, u proseku, tro\u0161ili ne\u0161to vi\u0161e od 380 dinara, pri \u010demu je prose\u010dna koli\u010dina po kupovini bila otprilike 260 grama.<\/p>\n\n\n\n


Po kanalima prodaje
<\/strong>Supermarketi imaju najve\u0107e koli\u010dinsko u\u010de\u0161\u0107e u kategoriji doma\u0107e kafe (25,8%), a slede ih minimarketi (24,9%) i tradicionalne prodavnice (21,6%). Ostali prodajni formati, poput diskontnih lanaca (14,1%) i hipermarketa (5,9%), imaju ne\u0161to ni\u017eu zastupljenost.<\/p>\n\n\n\n


Vode\u0107i igra\u010di
<\/strong>Tri vode\u0107a brenda, posmatrana zajedno, imaju koli\u010dinsko u\u010de\u0161\u0107e od oko 56%, a to su, po abecednom redosledu: Bonito, C Kafa i Grand.
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Trgova\u010dke marke i PL
<\/strong>Trgova\u010dke marke \u2018dr\u017ee\u2019 koli\u010dinski udeo od 10%, dok se u\u010de\u0161\u0107e doma\u0107e kafe koja se kupuje na promociji kre\u0107e blizu 35%.<\/p>\n\n\n\n

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YouGov \/Research Reality<\/strong><\/p>\n\n\n\n

YouGov Shopper pru\u017ea detaljne shopper insighte za brendove, trgovce i proizvo\u0111a\u010de. Oslanjaju\u0107i se na pouzdan panel i podatke iz anketa, otkrivamo \u0161ta motivi\u0161e kupce, kako se pona\u0161aju i koje kupovne obrasce prate. Na\u0161a shopper intelligence re\u0161enja zasnovana su na 60+ godina tr\u017ei\u0161nih istra\u017eivanja i podacima iz miliona kupovina, sve do SKU nivoa. Pratimo pona\u0161anje kupaca kroz vreme u vi\u0161e od 1.500 maloprodajnih objekata i 130.000 doma\u0107instava \u0161irom 18 evropskih zemalja. Eksperti YouGov Shoppera analiziraju ove podatke kako bi pomogli FMCG brendovima i trgovcima da bolje razumeju svoje kupce i unaprede njihovo iskustvo u svakoj fazi kupovine.<\/p>\n\n\n\n

Za vi\u0161e informacija, posetitebusiness.yougov.com<\/a>     <\/strong><\/p>\n\n\n\n

Saznajte vi\u0161e na: Shopper intelligence<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(tekst je objavljen u Progressive magazinu br 227, maj 2025) 89% DOMA\u0106INSTAVA U SRBIJI JE BAREM JEDNOM KUPILO DOMA\u0106U KAFU Kupci ovog proizvoda su po jednoj kupovini, u proseku, tro\u0161ili ne\u0161to vi\u0161e od 380 dinara, pri \u010demu je prose\u010dna koli\u010dina po kupovini bila otprilike 260 grama. Supermarketi imaju najve\u0107e koli\u010dinsko u\u010de\u0161\u0107e u kategoriji doma\u0107e kafe, […]<\/p>\n","protected":false},"author":1,"featured_media":35883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35882"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=35882"}],"version-history":[{"count":3,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35882\/revisions"}],"predecessor-version":[{"id":36133,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35882\/revisions\/36133"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/35883"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=35882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=35882"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=35882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}