{"id":35748,"date":"2025-05-15T11:28:00","date_gmt":"2025-05-15T10:28:00","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=35748"},"modified":"2025-05-15T11:28:00","modified_gmt":"2025-05-15T10:28:00","slug":"gde-se-susrecu-video-igre-i-advertajzing","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/gde-se-susrecu-video-igre-i-advertajzing\/","title":{"rendered":"GDE SE SUSRE\u0106U VIDEO IGRE I ADVERTAJZING?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"434\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/05\/15525-Foto-Epic-Games-Novi-Sad-archive.jpg\" alt=\"\" class=\"wp-image-35749\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/05\/15525-Foto-Epic-Games-Novi-Sad-archive.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/05\/15525-Foto-Epic-Games-Novi-Sad-archive-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Epic<\/sub> <sub>Games Novi Sad archive<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>15.\u00a0V 2025 |\u00a0<\/strong>U \u010detvrtak, 22. maja, sa po\u010detkom u 17 \u010dasova, u amfiteatru Nau\u010dno-tehnolo\u0161kog parka Novi Sad bi\u0107e odr\u017ean jo\u0161 jedan susret kreativne zajednice (Community Summit), ovoga puta posve\u0107en razvoju video igara za potrebe brendova. Doga\u0111aj \u0107e okupiti predstavnike kompanija, advertajzing agencija i produkcijskih studija kao i nezavisne kreatore igara koji \u017eele da saznaju vi\u0161e o ulozi i mogu\u0107nostima primenjenih gamifikovanih sadr\u017eaja.<\/p>\n\n\n\n<p>Na samitu \u0107e biti predstavljen aktuelni projekat mlade kreatorke Lene Gli\u0161ovi\u0107 iz domena razvoja video igre za potrebe promocije turizma, a bi\u0107e podeljene i novosti sa aktuelnih edukativnih programa posve\u0107enih razvoju igara koji se odr\u017eavaju u okviru Epic Games Novi Sad edukativnog prostora u Nau\u010dno-tehnolo\u0161kom parku.<\/p>\n\n\n\n<p>Panel diskusija \u2018Gamified Branding &amp; Beyond\u2019 bi\u0107e odr\u017eana u drugom delu doga\u0111aja, sa ciljem razmene iskustava predstavnika razvoja igara i advertajzinga. U panelu \u0107e u\u010destvovati Milo\u0161 \u0110ur\u0111evi\u0107, kreativni direktor u Fullhouse Ogilvy, Nikola \u0160o\u0161ki\u0107, osniva\u010d Shosha Games, i Lena Gli\u0161ovi\u0107, direktorka gaminga u Glitch Studios (Radionica Krug), a sesiju \u0107e moderirati Ivica Milari\u0107, predava\u010d na Akademiji umetnosti u Novom Sadu i dizajner igara. Panel \u0107e biti prilika za razgovor o potencijalu igara za potrebe prepoznatljivosti brendova, mogu\u0107nostima, dostupnim alatima, aktuelnim i budu\u0107im praksama.<\/p>\n\n\n\n<p>Doga\u0111aj \u0107e biti odr\u017ean na engleskom jeziku. Ulaz je besplatan, uz neophodnu registraciju na adresi https:\/\/www.artstation.com\/blogs\/epic-games-novi-sad\/WBvnL\/community-summit-the-power-of-in-game-advertising<\/p>\n","protected":false},"excerpt":{"rendered":"<p>15.\u00a0V 2025 |\u00a0U \u010detvrtak, 22. maja, sa po\u010detkom u 17 \u010dasova, u amfiteatru Nau\u010dno-tehnolo\u0161kog parka Novi Sad bi\u0107e odr\u017ean jo\u0161 jedan susret kreativne zajednice (Community Summit), ovoga puta posve\u0107en razvoju video igara za potrebe brendova. Doga\u0111aj \u0107e okupiti predstavnike kompanija, advertajzing agencija i produkcijskih studija kao i nezavisne kreatore igara koji \u017eele da saznaju vi\u0161e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[47,1],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35748"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=35748"}],"version-history":[{"count":1,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35748\/revisions"}],"predecessor-version":[{"id":35750,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35748\/revisions\/35750"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/35749"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=35748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=35748"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=35748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}