{"id":35273,"date":"2025-02-28T15:28:34","date_gmt":"2025-02-28T14:28:34","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=35273"},"modified":"2025-05-09T15:57:11","modified_gmt":"2025-05-09T14:57:11","slug":"trajne-kobasice-2","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/trajne-kobasice-2\/","title":{"rendered":"Trajne kobasice (jan\/feb 2025, YouGov)"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"https:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/02\/sliced-sausage-table.jpg\" alt=\"\" class=\"wp-image-35274\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/02\/sliced-sausage-table.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2025\/02\/sliced-sausage-table-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljen u Progressive magazinu br 224, januar\/februar 2025)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>NAJVI\u0160E SE KUPUJE \u010cAJNA KOBASICA<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Tokom posmatranog \u0161estomese\u010dnog perioda (jun-novembar 2024), trajne kobasice je makar jednom kupilo vi\u0161e od 3\/4 doma\u0107instava u Srbiji.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Analiza YouGov<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em><strong>Dalibor Mini\u0107<\/strong><br>Client Service Manager<br><strong>dalibor.minic@yougov.com<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina trajnih kobasica u doma\u0107instvima u Srbiji u periodu od juna do novembra 2024. godine.<br>Trajne kobasice je tokom posmatranog \u0161estomese\u010dnog perioda makar jednom kupilo vi\u0161e od 3\/4 doma\u0107instava u Srbiji, ta\u010dnije njih 78%. Prose\u010dna frekvencija kupovine tokom ovog perioda iznosi ne\u0161to vi\u0161e od \u0161est puta, odnosno ne\u0161to vi\u0161e od jednom mese\u010dno, uz prose\u010dnu koli\u010dinu po kupovini od oko 340 grama. Najvi\u0161e se kupuje \u010dajna kobasica, \u010dije koli\u010dinsko u\u010de\u0161\u0107e u kategoriji iznosi 54%, dok za njom sledi kulen sa u\u010de\u0161\u0107em od 18%, a svi preostali segmenti (budimska, sendvi\u010d, fru\u0161tuk, doma\u0107a itd) \u010dine 29% ukupnih koli\u010dina kategorije.<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Tri vode\u0107a proizvo\u0111a\u010da trajnih kobasica su, abecednim redosledom: Neoplanta, Topola i Zlatiborac.<br><\/p>\n\n\n\n<p><strong>Trgova\u010dke marke i PL<br><\/strong>S druge strane, trgova\u010dke marke u ovoj kategoriji imaju prili\u010dno veliki uticaj, zauzimaju\u0107i za robu \u0161iroke potro\u0161nje iznadprose\u010dnih 30% koli\u010dinskog tr\u017ei\u0161nog u\u010de\u0161\u0107a. I kupovina trajnih kobasica na promocijama tako\u0111e \u010dini oko 30% ukupnih koli\u010dina kategorije, s tim \u0161to je ovaj podatak zasnovan na posmatranom ukupnom maloprodajnom tr\u017ei\u0161tu &#8211; uklju\u010duju\u0107i i tradicionalnu trgovinu. Ukoliko bismo posmatrali samo moderne kanale (hipermarketi, supermarketi, diskontni lanci\u2026) u\u010de\u0161\u0107e promocija bi bilo znatno ve\u0107e.<br><\/p>\n\n\n\n<p><strong>Lojalnost kupaca<br><\/strong>Kada posmatramo samo vode\u0107e trgova\u010dke lance u Srbiji, prose\u010dna lojalnost njihovih kupaca u kategoriji trajnih kobasica iznosi 38%. Ovo zna\u010di da kupci jednog trgova\u010dkog lanca kupe vi\u0161e od 60% trajnih kobasica na drugim mestima kupovine, odnosno, van tog lanca.<br><\/p>\n\n\n\n<p><strong>Po kanalima prodaje<br><\/strong>Trajne kobasice se najvi\u0161e kupuju u supermarketima, koji generi\u0161u 28% ukupne potro\u0161nje doma\u0107instava na kategoriju. Slede minimarketi sa 24% tr\u017ei\u0161nog u\u010de\u0161\u0107a i diskontni lanci sa 14%. Hipermarketi i male tradicionalne prodavnice zauzimaju po 10% u\u010de\u0161\u0107a, dok svi preostali maloprodajni kanali &#8211; gde spadaju pre svega mesare &#8211; generi\u0161u 13% potro\u0161nje na trajne kobasice. <\/p>\n\n\n\n<p><strong>YouGov \/Research Reality<\/strong><\/p>\n\n\n\n<p>YouGov pru\u017ea detaljne shopper insighte za brendove, trgovce i proizvo\u0111a\u010de. Oslanjaju\u0107i se na pouzdan panel i podatke iz anketa, otkrivamo \u0161ta motivi\u0161e kupce, kako se pona\u0161aju i koje kupovne obrasce prate. Na\u0161a shopper intelligence re\u0161enja zasnovana su na 60+ godina tr\u017ei\u0161nih istra\u017eivanja i podacima iz miliona kupovina, sve do SKU nivoa. Pratimo pona\u0161anje kupaca kroz vreme u vi\u0161e od 1.500 maloprodajnih objekata i 130.000 doma\u0107instava \u0161irom 18 evropskih zemalja. Eksperti YouGova analiziraju ove podatke kako bi pomogli FMCG brendovima i trgovcima da bolje razumeju svoje kupce i unaprede njihovo iskustvo u svakoj fazi kupovine. Posetite <a href=\"https:\/\/business.yougov.com\/\">business.yougov.com<\/a>.<\/p>\n\n\n\n<p>Saznajte vi\u0161e na: <a href=\"https:\/\/business.yougov.com\/solutions\/audience\/consumer-panel-services\">Shopper<\/a><a href=\"https:\/\/business.yougov.com\/solutions\/audience\/consumer-panel-services\"> <\/a><a href=\"https:\/\/business.yougov.com\/solutions\/audience\/consumer-panel-services\">intelligence<\/a><\/p>\n\n\n\n<p>Pro\u010ditajte o <a href=\"https:\/\/yougov.co.uk\/economy\/articles\/48282-yougov-acquires-cps-gfk\">akviziciji Consumer Panel Services GfK<\/a> od strane <a href=\"https:\/\/business.yougov.com\/\">YouGov grupe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br 224, januar\/februar 2025) NAJVI\u0160E SE KUPUJE \u010cAJNA KOBASICA Tokom posmatranog \u0161estomese\u010dnog perioda (jun-novembar 2024), trajne kobasice je makar jednom kupilo vi\u0161e od 3\/4 doma\u0107instava u Srbiji. Analiza YouGov Dalibor Mini\u0107Client Service Managerdalibor.minic@yougov.com U fokusu ovog istra\u017eivanja je kupovina trajnih kobasica u doma\u0107instvima u Srbiji u periodu od juna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35273"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=35273"}],"version-history":[{"count":4,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35273\/revisions"}],"predecessor-version":[{"id":35723,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/35273\/revisions\/35723"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/35274"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=35273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=35273"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=35273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}