{"id":34344,"date":"2024-10-02T10:46:19","date_gmt":"2024-10-02T09:46:19","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=34344"},"modified":"2024-10-18T12:33:56","modified_gmt":"2024-10-18T11:33:56","slug":"smese-za-kolace-i-deserti-u-prahu","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/smese-za-kolace-i-deserti-u-prahu\/","title":{"rendered":"Sme\u0161e za kola\u010de i deserti u prahu"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/10\/21024-smese-za-kolace.jpg\" alt=\"\" class=\"wp-image-34345\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/10\/21024-smese-za-kolace.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/10\/21024-smese-za-kolace-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepic<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p><strong>NAJVI\u0160E SE KUPUJU U TRADICIONALNIM PRODAVNICAMA I MINIMARKETIMA<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ova dva maloprodajna formata generi\u0161u po 29% ukupne koli\u010dine kategorije, dok supermarketi imaju 20%, diskontni lanci 12%, a hipermarketi 5% udela.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 220, septembar 2024)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Istra\u017eivanje GfK<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ana Kova\u010devi\u0107,<br>Junior Research Consultant, Consumer Panel Services<br>GfK<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina sme\u0161a za kola\u010de (filovi za torte i kola\u010de, sme\u0161e za mafine, trile\u0107e i sli\u010dno) i deserata u prahu (ledeni deserti, puding, \u0161lag krem i \u0161lag pena i sli\u010dno) u doma\u0107instvima u Srbiji u periodu od aprila do jula 2024. godine. Podaci se odnose na pakovane proizvode, ali ne i na rinfuznu robu (robu na meru).<br>Proizvode iz analizirane kategorije je bar jednom kupilo 60% doma\u0107instava tokom posmatranog \u010detvoromese\u010dnog perioda. Uz to, zabele\u017een je pad penetracije u odnosu na isti period prethodne godine. Frekvencija kupovine tako\u0111e blago opada i iznosi ne\u0161to manje od tri puta.<br>Prose\u010dna cena koju su doma\u0107instva pla\u0107ala po kilogramu opada za 5% i iznosi 777 dinara u analiziranom periodu. Sa druge strane, svako doma\u0107instvo je u proseku kupovalo 820 grama proizvoda iz navedene kategorije, \u0161to predstavlja rast u odnosu na isti period 2023. godine.<br><\/p>\n\n\n\n<p><strong>Po kanalima prodaje<br><\/strong>Sme\u0161e za kola\u010de i deserti u prahu se najvi\u0161e kupuju u tradicionalnim prodavnicama i minimarketima, pri \u010demu ova dva maloprodajna formata generi\u0161u po 29% ukupne koli\u010dine kategorije. Dok tradicionalne prodavnice bele\u017ee pad koli\u010dinskog u\u010de\u0161\u0107a, minimarketi ostvaruju rast. Supermarketi imaju 20%, diskontni lanci 12%, a hipermarketi 5% udela.<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Top tri brenda odnose 46% ukupne kupljene koli\u010dine pakovanih proizvoda iz posmatrane kategorije, a to su, abecednim redosledom: C, Dr. Oetker i Joker.<br><\/p>\n\n\n\n<p><strong>Promocije i trgova\u010dke marke<br><\/strong>Trgova\u010dke marke imaju manji zna\u010daj u odnosu na period april-jul 2023. godine i u analiziranom periodu ostvaruju koli\u010dinsko u\u010de\u0161\u0107e od 15%. Sme\u0161e za kola\u010de i deserti u prahu kupljeni na promociji odnose 17% ukupne kupljene koli\u010dine kategorije. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer Panel Services GfK je sada deo\u00a0<a href=\"https:\/\/business.yougov.com\/\">YouGov group<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>Vi\u0161e informacija na&nbsp;<a href=\"http:\/\/www.gfk-cps.com\/\">http:\/\/www.gfk-cps.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAJVI\u0160E SE KUPUJU U TRADICIONALNIM PRODAVNICAMA I MINIMARKETIMA Ova dva maloprodajna formata generi\u0161u po 29% ukupne koli\u010dine kategorije, dok supermarketi imaju 20%, diskontni lanci 12%, a hipermarketi 5% udela. (tekst je objavljen u Progressive magazinu br. 220, septembar 2024) Istra\u017eivanje GfK Ana Kova\u010devi\u0107,Junior Research Consultant, Consumer Panel ServicesGfK U fokusu ovog istra\u017eivanja je kupovina sme\u0161a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34344"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=34344"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34344\/revisions"}],"predecessor-version":[{"id":34487,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34344\/revisions\/34487"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=34344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=34344"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=34344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}