{"id":34019,"date":"2024-07-29T11:38:06","date_gmt":"2024-07-29T10:38:06","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=34019"},"modified":"2024-07-29T11:59:06","modified_gmt":"2024-07-29T10:59:06","slug":"sirni-namazi-4","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/sirni-namazi-4\/","title":{"rendered":"Sirni namazi"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/Sirni-namazi-jul24.jpg\" alt=\"\" class=\"wp-image-34020\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/Sirni-namazi-jul24.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/Sirni-namazi-jul24-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 219, jul\/avgust 2024)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>FREKVENCIJA KUPOVINE OSTAJE STABILNA<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Na posmatrane proizvode se u proseku potro\u0161i 184 dinara po kupovini, \u0161to predstavlja rast od 5%, dok prose\u010dna potro\u0161nja po doma\u0107instvu tako\u0111e raste i iznosi 619 dinara, pokazuju podaci CPS GfK.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Analiza GfK<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ana Kova\u010devi\u0107,<br>Junior Research Consultant, Consumer Panel Services<br>GfK<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina sirnih namaza u doma\u0107instvima u Srbiji, u periodu od septembra 2023. do februara 2024. godine. Sirne namaze je barem jednom kupilo 48% doma\u0107instava tokom posmatranog perioda, pri \u010demu je zabele\u017een blagi pad penetracije u odnosu na isti period godinu dana ranije. Frekvencija kupovine ostaje stabilna i iznosi tri puta. Sa druge strane, ukupna kupljena koli\u010dina sirnih namaza ostvaruje porast od 2% u odnosu na period septembar 2022 &#8211; februar 2023. godine.<br>Na posmatrane proizvode se u proseku potro\u0161i 184 dinara po kupovini, \u0161to predstavlja rast od 5%, dok prose\u010dna potro\u0161nja po doma\u0107instvu tako\u0111e raste i iznosi 619 dinara.<br><\/p>\n\n\n\n<p><strong>Po kanalima prodaje<br><\/strong>Supermarketi predstavljaju maloprodajni format u kome se analizirana kategorija najvi\u0161e kupuje (42% koli\u010dinskog u\u010de\u0161\u0107a). Slede minimarketi sa udelom od 21% i diskontni lanci koji bele\u017ee pad i \u2018odnose\u2019 15%. Hipermarketi i tradicionalne prodavnice generi\u0161u po 10% ukupne koli\u010dine kategorije sirnih namaza.<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Pet vode\u0107ih brendova u zbiru ostvaruje 68% koli\u010dinskog u\u010de\u0161\u0107a, a to su (po abecednom redosledu): ABC, A la Kajmak, Moja Kravica, Pilos i Sirko.<br><\/p>\n\n\n\n<p><strong>Promocije i trgova\u010dke marke<br><\/strong>Trgova\u010dke marke imaju udeo od 19%, \u0161to predstavlja pad od 2pp u odnosu na isti period godinu dana ranije. Sirni namazi kupljeni na promociji \u2018odnose\u2019 41% ukupne koli\u010dine kategorije. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer Panel Services GfK je sada deo&nbsp;<a href=\"https:\/\/business.yougov.com\/\">YouGov group<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Vi\u0161e informacija na&nbsp;<a href=\"http:\/\/www.gfk-cps.com\/\">http:\/\/www.gfk-cps.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 219, jul\/avgust 2024) FREKVENCIJA KUPOVINE OSTAJE STABILNA Na posmatrane proizvode se u proseku potro\u0161i 184 dinara po kupovini, \u0161to predstavlja rast od 5%, dok prose\u010dna potro\u0161nja po doma\u0107instvu tako\u0111e raste i iznosi 619 dinara, pokazuju podaci CPS GfK. Analiza GfK Ana Kova\u010devi\u0107,Junior Research Consultant, Consumer Panel ServicesGfK U [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34019"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=34019"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34019\/revisions"}],"predecessor-version":[{"id":34034,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/34019\/revisions\/34034"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/34020"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=34019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=34019"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=34019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}