{"id":33854,"date":"2024-07-02T10:56:51","date_gmt":"2024-07-02T09:56:51","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=33854"},"modified":"2024-07-29T11:58:04","modified_gmt":"2024-07-29T10:58:04","slug":"omeksivac-za-ves-2","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/omeksivac-za-ves-2\/","title":{"rendered":"Omek\u0161iva\u010d za ve\u0161"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2724-omeksivaci.jpg\" alt=\"\" class=\"wp-image-33855\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2724-omeksivaci.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2724-omeksivaci-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 218, jun 2024)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>NAJVE\u0106U KOLI\u010cINU KATEGORIJE GENERI\u0160U SUPERMARKETI<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Supermarketi su vode\u0107i maloprodajni format koji generi\u0161e 29% ukupne koli\u010dine omek\u0161iva\u010da za ve\u0161. Slede minimarketi sa udelom od 20% i tradicionalne prodavnice \u010dije u\u010de\u0161\u0107e opada na 16%, pokazuju podaci CPS GfK.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Istra\u017eivanje GfK<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ana Kova\u010devi\u0107,<br>Junior Research Consultant, Consumer Panel Services<br>GfK<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina omek\u0161iva\u010da za ve\u0161 u doma\u0107instvima u Srbiji, u periodu od novembra 2023. do februara 2024. godine.<br>Omek\u0161iva\u010d za ve\u0161 je tokom posmatranog perioda barem jednom kupilo 59% doma\u0107instava, pri \u010demu je zabele\u017een pad penetracije u odnosu na isti period godinu dana ranije. Frekvencija kupovine ostaje stabilna i iznosi tri puta, dok prose\u010dna cena ostvaruje rast od 12%.<\/p>\n\n\n\n<p><strong>Kanali prodaje<br><\/strong>Supermarketi su vode\u0107i maloprodajni format koji generi\u0161e 29% ukupne koli\u010dine kategorije omek\u0161iva\u010da za ve\u0161. Slede minimarketi sa udelom od 20% i tradicionalne prodavnice \u010dije u\u010de\u0161\u0107e u analiziranom periodu opada na 16%. Diskontni lanci rastu i dosti\u017eu 13%, dok hipermarketi bele\u017ee pad i \u2018odnose\u2019 12%. Drogerije ostvaruju koli\u010dinsko u\u010de\u0161\u0107e od 8%, \u0161to predstavlja rast u odnosu na period novembar 2022 &#8211; februar 2023. godine.<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Top tri proizvo\u0111a\u010da \u2018odnose\u2019 49% ukupne koli\u010dine kategorije, a to su, abecednim redosledom: Beohemija, Henkel i Procter&amp;Gamble.<br><\/p>\n\n\n\n<p><strong>Promocije i trgova\u010dke marke<br><\/strong>Trgova\u010dke marke bele\u017ee rast u\u010de\u0161\u0107a u kategoriji omek\u0161iva\u010da za ve\u0161 i ono dosti\u017ee 7% u analiziranom periodu. Sa druge strane, koli\u010dinski udeo proizvoda kupljenih na promociji opada i iznosi 40%. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer Panel Services GfK je sada deo&nbsp;<a href=\"https:\/\/business.yougov.com\/\">YouGov group<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Vi\u0161e informacija na&nbsp;<a href=\"http:\/\/www.gfk-cps.com\/\">http:\/\/www.gfk-cps.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 218, jun 2024) NAJVE\u0106U KOLI\u010cINU KATEGORIJE GENERI\u0160U SUPERMARKETI Supermarketi su vode\u0107i maloprodajni format koji generi\u0161e 29% ukupne koli\u010dine omek\u0161iva\u010da za ve\u0161. Slede minimarketi sa udelom od 20% i tradicionalne prodavnice \u010dije u\u010de\u0161\u0107e opada na 16%, pokazuju podaci CPS GfK. Istra\u017eivanje GfK Ana Kova\u010devi\u0107,Junior Research Consultant, Consumer Panel ServicesGfK [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33855,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33854"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=33854"}],"version-history":[{"count":3,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33854\/revisions"}],"predecessor-version":[{"id":34032,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33854\/revisions\/34032"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/33855"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=33854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=33854"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=33854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}