{"id":33851,"date":"2024-07-02T10:51:59","date_gmt":"2024-07-02T09:51:59","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=33851"},"modified":"2024-07-29T11:57:35","modified_gmt":"2024-07-29T10:57:35","slug":"deterdzent-za-ves-3","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/deterdzent-za-ves-3\/","title":{"rendered":"Deterd\u017eent za ve\u0161"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2724-deterdzent-ze-ves.jpg\" alt=\"\" class=\"wp-image-33852\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2724-deterdzent-ze-ves.jpg 400w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/07\/2724-deterdzent-ze-ves-300x255.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljen u Progressive magazinu br. 218, jun 2024)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>PENETRACIJA BELE\u017dI RAST<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Deterd\u017eent za ve\u0161 se najvi\u0161e kupuje u supermarketima, mada njihovo koli\u010dinsko u\u010de\u0161\u0107e opada na 23%. Tradicionalne prodavnice \u2018odnose\u2019 21%, a minimarketi 20%, pokazuju podaci CPS GfK.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Istra\u017eivanje GfK<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ana Kova\u010devi\u0107,<br>Junior Research Consultant, Consumer Panel Services<br>GfK<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina deterd\u017eenata za ve\u0161 u doma\u0107instvima u Srbiji, u periodu od februara do aprila 2024. godine.<br>Deterd\u017eent za ve\u0161 je bar jednom kupilo 60% doma\u0107instava tokom analiziranog tromese\u010dnog perioda. Uz to, penetracija bele\u017ei rast u odnosu na isti period prethodne godine. Prose\u010dna cena tako\u0111e raste, pri \u010demu njeno pove\u0107anje iznosi 4%. Proizvodi iz analizirane kategorije se u proseku kupuju dva puta u posmatranom periodu.<br><\/p>\n\n\n\n<p><strong>Kanali prodaje<br><\/strong>Deterd\u017eent za ve\u0161 se najvi\u0161e kupuje u supermarketima, mada njihovo koli\u010dinsko u\u010de\u0161\u0107e opada na 23%. Tradicionalne prodavnice \u2018odnose\u2019 21%, a minimarketi 20% ukupne koli\u010dine kategorije. Slede diskontni lanci, \u010dije u\u010de\u0161\u0107e raste i dosti\u017ee 15% u posmatranom periodu. Hipermarketi tako\u0111e ostvaruju 15%, dok drogerije imaju 5% u\u010de\u0161\u0107a.<br><\/p>\n\n\n\n<p><strong>Vode\u0107i igra\u010di<br><\/strong>Od ukupne koli\u010dine kategorije, vode\u0107a tri proizvo\u0111a\u010da generi\u0161u tri \u010detvrtine, a to su, po abecednom redu: Beohemija, Henkel i Procter&amp;Gamble.<br><\/p>\n\n\n\n<p><strong>Promocije i trgova\u010dke marke<br><\/strong>Trgova\u010dke marke bele\u017ee udeo od 3%, dok u\u010de\u0161\u0107e deterd\u017eenata za ve\u0161 kupljenih na promociji opada i u posmatranom periodu iznosi 40%.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer Panel Services GfK je sada deo&nbsp;<a href=\"https:\/\/business.yougov.com\/\">YouGov group<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Vi\u0161e informacija na&nbsp;<a href=\"http:\/\/www.gfk-cps.com\/\">http:\/\/www.gfk-cps.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 218, jun 2024) PENETRACIJA BELE\u017dI RAST Deterd\u017eent za ve\u0161 se najvi\u0161e kupuje u supermarketima, mada njihovo koli\u010dinsko u\u010de\u0161\u0107e opada na 23%. Tradicionalne prodavnice \u2018odnose\u2019 21%, a minimarketi 20%, pokazuju podaci CPS GfK. Istra\u017eivanje GfK Ana Kova\u010devi\u0107,Junior Research Consultant, Consumer Panel ServicesGfK U fokusu ovog istra\u017eivanja je kupovina deterd\u017eenata [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33851"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=33851"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33851\/revisions"}],"predecessor-version":[{"id":34031,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/33851\/revisions\/34031"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/33852"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=33851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=33851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=33851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}