{"id":32987,"date":"2024-03-27T12:51:18","date_gmt":"2024-03-27T11:51:18","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=32987"},"modified":"2024-03-27T12:51:19","modified_gmt":"2024-03-27T11:51:19","slug":"trajne-kobasice-na-trzistu-srbije","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/trajne-kobasice-na-trzistu-srbije\/","title":{"rendered":"Trajne kobasice na tr\u017ei\u0161tu Srbije"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"433\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/03\/Fokus-trajne-kobasice.jpg\" alt=\"\" class=\"wp-image-32988\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/03\/Fokus-trajne-kobasice.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2024\/03\/Fokus-trajne-kobasice-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><sub>Foto: Freepik<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><em>\u010cajna kobasica je na prvom mestu po broju kupaca, a slede je kulen i budimska. Trajne kobasice kupljene na meru \u010dine \u010dak 75% vrednosnog u\u010de\u0161\u0107a, dok 25% vrednosti dolazi od originalnih pakovanja.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>GfK analiza tr\u017ei\u0161ta:<br><\/strong>U fokusu ovog istra\u017eivanja je kupovina trajnih kobasica u Srbiji, u periodu od marta do septembra 2023. godine. U analizu su uklju\u010dene budimska, \u010dajna kobasica, doma\u0107a, fru\u0161tuk, kulen, sendvi\u010d, sremska i sli\u010dno.<br>Trajne kobasice je, tokom posmatranog sedmomese\u010dnog perioda, bar jednom kupilo 79% doma\u0107instava u Srbiji. Prose\u010dna frekvencija kupovine iznosi 7 puta u analiziranom periodu, dok prose\u010dna cena kategorije raste za 35% u odnosu na 2022. godinu i dosti\u017ee 1.310 dinara po kilogramu.<br>\u010cajna kobasica je na prvom mestu po broju kupaca, a slede je kulen i budimska. Trajne kobasice kupljene na meru \u010dine \u010dak 75% vrednosnog u\u010de\u0161\u0107a, dok 25% vrednosti dolazi od originalnih pakovanja.<br>Supermarketi generi\u0161u 29% ukupne vrednosti kategorije, \u0161to ih \u010dini liderom me\u0111u maloprodajnim formatima. Slede minimarketi sa 22% vrednosnog u\u010de\u0161\u0107a. Diskontni lanci bele\u017ee pad u odnosu na godinu ranije i ostvaruju 14% u\u010de\u0161\u0107a, dok hipermarketi rastu i \u2018odnose\u2019 12% ukupne vrednosti trajnih kobasica. Tradicionalne i specijalizovane prodavnice, odnosno mesare, bele\u017ee po 11% u\u010de\u0161\u0107a.<br>Na tr\u017ei\u0161tu trajnih kobasica, pet vode\u0107ih brendova u zbiru ostvaruje 57% vrednosnog u\u010de\u0161\u0107a. To su, abecednim redosledom: Baroni, K Plus, Neoplanta, Pikok i Zlatiborac.<br>Od ukupno generisane vrednosti, 57% \u2018odnose\u2019 trgova\u010dke marke. U\u010de\u0161\u0107e promocija u analiziranoj kategoriji proizvoda iznosi 38%, \u0161to predstavlja pad u odnosu na isti period godinu dana ranije.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cajna kobasica je na prvom mestu po broju kupaca, a slede je kulen i budimska. Trajne kobasice kupljene na meru \u010dine \u010dak 75% vrednosnog u\u010de\u0161\u0107a, dok 25% vrednosti dolazi od originalnih pakovanja. GfK analiza tr\u017ei\u0161ta:U fokusu ovog istra\u017eivanja je kupovina trajnih kobasica u Srbiji, u periodu od marta do septembra 2023. godine. U analizu su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/32987"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=32987"}],"version-history":[{"count":1,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/32987\/revisions"}],"predecessor-version":[{"id":32989,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/32987\/revisions\/32989"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/32988"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=32987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=32987"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=32987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}