{"id":30702,"date":"2023-06-09T16:03:09","date_gmt":"2023-06-09T15:03:09","guid":{"rendered":"https:\/\/progressivemagazin.rs\/online\/?p=30702"},"modified":"2023-06-09T16:09:38","modified_gmt":"2023-06-09T15:09:38","slug":"domaca-kafa","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/domaca-kafa\/","title":{"rendered":"DOMA\u0106A KAFA"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2013\/12\/arre0100-kafa.png\" alt=\"\" class=\"wp-image-2470\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><em>(tekst je objavljen u Progressive magazinu br. 207, maj 2023)<\/em><\/p>\n\n\n\n<p><strong>\u010cAK 90% DOMA\u0106INSTAVA U SRBIJI JE BAR JEDNOM KUPILO DOMA\u0106U KAFU U POSMATRANOM PERIODU<\/strong><\/p>\n\n\n\n<p>Od septembra 2022. do februara 2023, doma\u0107a kafa se na\u0161la u 12% svih in-home consumption FMCG kupovina: skoro svaka deseta korpa je sadr\u017eala doma\u0107u kafu, a najdominantniji format kupovine ove kategorije je supermarket sa 29% vrednosnog u\u010de\u0161\u0107a.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>GfK analiza tr\u017ei\u0161ta<\/strong><\/p>\n\n\n\n<p><em>Slavica Kova\u010devi\u0107, Junior Research Consultant, Consumer Panels &amp; Services:<\/em><\/p>\n\n\n\n<p>U fokusu ovog istra\u017eivanja je kupovina doma\u0107e kafe u Srbiji u periodu od septembra 2022. do februara 2023. godine.<\/p>\n\n\n\n<p>O zna\u010daju doma\u0107e kafe unutar srpskog doma\u0107instva nam govori podatak da je u posmatranom \u0161estomese\u010dnom periodu doma\u0107u kafu barem jednom kupilo 90% doma\u0107instava u Srbiji, dok je prose\u010dna frekvencija kupovine oko 14 puta u posmatranom periodu, odnosno dva puta mese\u010dno. U ovom periodu, doma\u0107a kafa se na\u0161la u 12% svih in-home consumption FMCG kupovina: skoro svaka deseta korpa je sadr\u017eala doma\u0107u kafu.<\/p>\n\n\n\n<p>Supermarketi se izdvajaju kao najdominantniji format kupovine ove kategorije sa 29% vrednosnog u\u010de\u0161\u0107a. Zatim slede minimarketi i tradicionalne prodavnice sa po 26% i 25% vrednosnog u\u010de\u0161\u0107a, respektivno. Trgovac sa najvi\u0161om lojalno\u0161\u0107u u posmatranom periodu je Univerexport.<\/p>\n\n\n\n<p>Me\u0111u vode\u0107im proizvo\u0111a\u010dima doma\u0107e kafe izdvajaju se, abecednim redosledom, Grand Prom, Lidl i Strauss Adriatic koji zajedno &#8216;odnose&#8217; \u010dak 77% vrednosnog u\u010de\u0161\u0107a. Najvi\u0161u lojalnost imaju kupci Grand Prom kafe.<\/p>\n\n\n\n<p>Od ukupne vrednosti doma\u0107e kafe, 35% poti\u010de od proizvoda kupljenih na promociji, pri \u010demu je udeo promocija porastao za 5 pp (procentnih poena) naspram istog perioda prethodne godine. Vrednosni udeo privatnih marki postepeno raste i u ovom periodu je iznosio 8%, dok je lojalnost trgova\u010dkim markama 29%. Drugim re\u010dima, kupci doma\u0107e kafe trgova\u010dkih marki 29% svog bud\u017eeta za celu kategoriju doma\u0107e kafe potro\u0161e na kafe trgova\u010dke marke.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 207, maj 2023) \u010cAK 90% DOMA\u0106INSTAVA U SRBIJI JE BAR JEDNOM KUPILO DOMA\u0106U KAFU U POSMATRANOM PERIODU Od septembra 2022. do februara 2023, doma\u0107a kafa se na\u0161la u 12% svih in-home consumption FMCG kupovina: skoro svaka deseta korpa je sadr\u017eala doma\u0107u kafu, a najdominantniji format kupovine ove kategorije [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/30702"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=30702"}],"version-history":[{"count":5,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/30702\/revisions"}],"predecessor-version":[{"id":30712,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/30702\/revisions\/30712"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=30702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=30702"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=30702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}