{"id":30318,"date":"2023-05-04T18:47:22","date_gmt":"2023-05-04T17:47:22","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=30318"},"modified":"2023-06-09T16:06:40","modified_gmt":"2023-06-09T15:06:40","slug":"samponi-3","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/samponi-3\/","title":{"rendered":"\u0160AMPONI"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"340\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2023\/05\/4523-Samponi.gif\" alt=\"\" class=\"wp-image-30319\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>(tekst je objavljenu Progressive magazinu br. 206, april 2023)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Drogerije se, iako su zabele\u017eile blag pad vrednosnog u\u010de\u0161\u0107a, i dalje izdvajaju kao najdominantniji format unutar kategorije \u0161ampona, sa 34% u\u010de\u0161\u0107a. Zatim slede tradicionalne prodavnice sa 16% i supermarketi sa 15%, pokazuju podaci GfK.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>GfK analiza tr\u017ei\u0161ta<\/strong><\/p>\n\n\n\n<p><em>Slavica Kova\u010devi\u0107, Junior Research Consultant, Consumer Panels &amp; Services:<br><\/em>U fokusu ovog istra\u017eivanja je kupovina \u0161ampona za kosu u periodu od avgusta do decembra 2022. godine.<br>\u0160ampon je u posmatranom razdoblju barem jednom kupilo 68% doma\u0107instava Srbije, pri \u010demu je zabele\u017een blag pad penetracije u odnosu na isti period prethodne godine. Prose\u010dna frekvencija kupovine je 2,3 puta. \u0160amponi za bebe i decu doprinose sa 10% vrednosnog u\u010de\u0161\u0107a, dok \u0161amponi za odrasle u\u010destvuju sa 90%.<br>Drogerije se, iako su zabele\u017eile blag pad vrednosnog u\u010de\u0161\u0107a, i dalje izdvajaju kao najdominantniji format unutar ove kategorije, sa 34% u\u010de\u0161\u0107a. Zatim slede tradicionalne prodavnice sa 16% i supermarketi sa 15%. Minimarketi, hipermarketi i specijalizovane prodavnice \u2018odnose\u2019 12%, 10% i 8% respektivno.<br>Vode\u0107a tri proizvo\u0111a\u010da ostvaruju 35% vrednosnog u\u010de\u0161\u0107a, i to su (abecednim redosledom): Afrodita, Henkel&amp;Schwarzkopf i Procter&amp;Gamble. Henkel&amp;Schwarzkopf se izdvaja kao proizvo\u0111a\u010d sa najvi\u0161om lojalno\u0161\u0107u kupca.<br>Lojalnost trgova\u010dkim markama u ovoj kategoriji iznosi 78%, \u0161to zna\u010di da kupci \u0161ampona trgova\u010dkih marki od svoje ukupne potro\u0161nje na kategoriju \u0161ampona izdvoje malo vi\u0161e od 3\/4 bud\u017eeta. S druge strane, ukupno vrednosno u\u010de\u0161\u0107e PL-a u kategoriji iznosi 12%. Malo vi\u0161e od jedne \u010detvrtine, odnosno 28% generisane vrednosti, poti\u010de od proizvoda kupljenih na promociji.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljenu Progressive magazinu br. 206, april 2023) Drogerije se, iako su zabele\u017eile blag pad vrednosnog u\u010de\u0161\u0107a, i dalje izdvajaju kao najdominantniji format unutar kategorije \u0161ampona, sa 34% u\u010de\u0161\u0107a. Zatim slede tradicionalne prodavnice sa 16% i supermarketi sa 15%, pokazuju podaci GfK. GfK analiza tr\u017ei\u0161ta Slavica Kova\u010devi\u0107, Junior Research Consultant, Consumer Panels &amp; Services:U [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/30318"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=30318"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/30318\/revisions"}],"predecessor-version":[{"id":30707,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/30318\/revisions\/30707"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/30319"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=30318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=30318"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=30318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}