{"id":28988,"date":"2022-11-30T16:00:22","date_gmt":"2022-11-30T15:00:22","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=28988"},"modified":"2022-11-30T17:09:18","modified_gmt":"2022-11-30T16:09:18","slug":"cokolada-3","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/cokolada-3\/","title":{"rendered":"\u010cokolada"},"content":{"rendered":"\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\">(tekst je objavljen u Progressive magazinu br. 202, novembar 2022)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u010cOKOLADU JE KUPILO GOTOVO SVAKO DOMA\u0106INSTVO U SRBIJI<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Sa penetracijom od 99% u posmatranom sedmomese\u010dnom periodu, \u010dokoladu je kupilo gotovo svako doma\u0107instvo u Srbiji. Frekvencija kupovine je 18,3, odnosno malo vi\u0161e od dva puta mese\u010dno, pokazuju podaci GfK.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>GfK analiza tr\u017ei\u0161ta<\/strong><\/p>\n\n\n\n<p><em>Slavica Kova\u010devi\u0107, Junior Research Consultant, Consumer Panel &amp; Services:<br><\/em>U fokusu ovog istra\u017eivanja je kupovina \u010dokolade i \u010dokoladnih barova u Srbiji, u periodu od decembra 2021. do juna 2022. godine.<br>Sa penetracijom od 99% u posmatranom sedmomese\u010dnom periodu, \u010dokoladu je kupilo gotovo svako doma\u0107instvo u Srbiji. Frekvencija kupovine je 18,3, odnosno malo vi\u0161e od dva puta mese\u010dno.<br>Prodajni formati koji se izdvajaju u ovoj kategoriji jesu supermarket sa 25% koli\u010dinskog u\u010de\u0161\u0107a, zatim slede diskontni lanci i minimarketi sa po 22% u\u010de\u0161\u0107a i tradicionalne prodavnice sa 18%. Kao prodavac sa najve\u0107om lojalno\u0161\u0107u kupca izdvaja se Lidl.<br>Tri vode\u0107a igra\u010da unutar kategorije \u010dokolade su, abecednim redosledom, Lidl, Mondelez i \u0160tark. Zajedno, ova tri proizvo\u0111a\u010da \u2018odnose\u2019 43% ukupne kupljene koli\u010dine. Me\u0111u vode\u0107im igra\u010dima, \u0160tark se izdvaja kao proizvo\u0111a\u010d sa najve\u0107om relativnom penetracijom, dok najve\u0107u lojalnost kupaca ima Lidl.<br>Udeo trgova\u010dkih marki je u posmatranom periodu porastao u odnosu na prethodnu godinu i iznosi 24% ukupne tr\u017ei\u0161ne koli\u010dine. Skoro jedna tre\u0107ina, odnosno 32%, kupljene koli\u010dine poti\u010de od promocija, stoga se mo\u017ee zaklju\u010diti da su promocije bitan faktor pri kupovini \u010dokolade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 202, novembar 2022) \u010cOKOLADU JE KUPILO GOTOVO SVAKO DOMA\u0106INSTVO U SRBIJI Sa penetracijom od 99% u posmatranom sedmomese\u010dnom periodu, \u010dokoladu je kupilo gotovo svako doma\u0107instvo u Srbiji. Frekvencija kupovine je 18,3, odnosno malo vi\u0161e od dva puta mese\u010dno, pokazuju podaci GfK. GfK analiza tr\u017ei\u0161ta Slavica Kova\u010devi\u0107, Junior Research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28988"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=28988"}],"version-history":[{"count":13,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28988\/revisions"}],"predecessor-version":[{"id":29027,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28988\/revisions\/29027"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/29000"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=28988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=28988"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=28988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}