{"id":28851,"date":"2022-11-14T14:31:28","date_gmt":"2022-11-14T13:31:28","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=28851"},"modified":"2022-11-14T14:31:28","modified_gmt":"2022-11-14T13:31:28","slug":"proglaseni-dobitnici-jubilarnog-desetog-somo-borca","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/proglaseni-dobitnici-jubilarnog-desetog-somo-borca\/","title":{"rendered":"PROGLA\u0160ENI DOBITNICI JUBILARNOG DESETOG SOMO BORCA"},"content":{"rendered":"

14. XI 2022. |\u00a0<\/strong>Poznati su dobitnici jubilarne desete dodele nagrada SoMo Borac powered by Httpool koja nagra\u0111uje najbolje digitalne radove u regionu. Ovogodi\u0161nje izdanje prikupilo je rekordne 192 prijave za nagradu SoMo Advertising, a po prvi put je dodeljena i SoMo Media nagrada za koju je prijavljeno 29 radova.<\/p>\n

\u201cOva godina pokazala nam je koliko se digital brzo razvija, \u010demu svedo\u010di rekordan broj prijava, a ne sumnjamo da \u0107e iz godine u godinu i dalje rasti. Ovim putem \u010destitam svim dobitnicima, ali i svima koji su prijavili izvrsne projekte; bilo je neizvesno do samog kraja odabrati najbolje od najboljih. Svi zajedno nastavljamo dru\u017eenje na SoMo Partyju powered by Leanpay na koncertima ABOP-a i KUKU$-a\u201d, rekla je Ru\u017eica Vrdoljak Li\u010dina, izvr\u0161na direktorka SoMo Borca.<\/p>\n

Dobitnici ovogodi\u0161njeg Somo Borca su:<\/p>\n

1. Best Storytelling<\/b><\/p>\n

Herman & partnerji i Mercator, projekat: \u2018Prvi\u010d mama\u2019 – glavni dobitnik<\/p>\n

Herman & partnerji i Mercator, projekat: \u2018Naj slovensko pecivo\u2019<\/p>\n

Piksel LTD i Penzija.mk, projekat: \u2018Zasadi \u017eelba\u2019 (Plant a Wish)<\/p>\n

 <\/p>\n

2. Digital Design of the Year<\/b><\/p>\n

Telegram Media Grupa, projekat: \u2018Redizajn portala Telegram.hr\u2019 – glavni dobitnik<\/p>\n

Degordian i Nets CEE, projekat: \u2018Waldy\u2019<\/p>\n

Human Interaction Company i Journal Media Group i Alert, projekat: \u2018Journal Redesign\u2019<\/p>\n

 <\/p>\n

3. SoMo Native<\/b><\/p>\n

01 Content & Technology – C3 Croatia i JGL, projekat: \u2018X-LAB: JGL expert research hub – largest international longevity platform\u2019 (Vizol S) – glavni dobitnik<\/p>\n

24sata i Kaufland, projekat: \u2018Green Medal\u2019<\/p>\n

Telegram Media Grupa i Atlantic Grupa, projekat: \u2018\u017divi \u017eivot punim ustima!\u2019 (Jimmy Fantastic)<\/p>\n

 <\/p>\n

 <\/p>\n

4. Digital Product of the Year<\/b><\/p>\n

Bruketa&\u017dini\u0107&Grey i 24sata, projekat: \u2018Ori\u0111i\u0111i Video Awards u metaversu\u2019 – glavni dobitnik<\/p>\n

Herman & partnerji i Mercator, projekat: \u2018M soseska\u2019<\/p>\n

Nova TV, projekat: \u2018dnevnik.hr mobile app\u2019<\/p>\n

 <\/p>\n

5. SoMo Tech<\/b><\/p>\n

Herman in partnerji i Ljubljanske mlekarne, projekat: \u2018Mumetnost\u2019 (MU) – glavni dobitnik<\/p>\n

Shape 404 i MindTheKids, projekat: \u2018BaDaBum logopedska platforma\u2019<\/p>\n

Bruketa&\u017dini\u0107&Grey i Croatia osiguranje, projekat: \u2018Brigometar\u2019<\/p>\n

 <\/p>\n

6. CM Godine<\/b><\/p>\n

404 agency, Mirna Savi\u0107 – glavna dobitnica<\/p>\n

BBDO Zagreb, Inga \u0110u\u0111ik<\/p>\n

Imago Ogilvy, He-Lena<\/p>\n

 <\/p>\n

7. SoMo Web<\/b><\/p>\n

Shape 404 i Hrvatski Telekom, projekat: \u2018Digitalna izlo\u017eba \u201cU potrazi za prvim mobitelom\u201d\u2018 (HT muzej)<\/p>\n

 <\/p>\n

8. SoMo Growth<\/b><\/p>\n

ZOO agencija i Konzum, projekat: \u2018Poziv Djeda Bo\u017ei\u0107njaka\u2019 – glavni dobitnik<\/p>\n

Imago Ogilvy i Studenac, projekat: \u2018GUC GUC\u2019 (Studena)<\/p>\n

Publicis Skopje i Pivara Skopje, projekat: \u2018Smooth ON\u2019 (Skopsko Smooth)<\/p>\n

 <\/p>\n

9. SoMo Global<\/b><\/p>\n

Pristop Media i Slovenian Tourist Board, projekat: \u2018Twitter Amplify Tour de France\u2019 – glavni dobitnik<\/p>\n

Homepage i Valvoline, projekat: \u2018Mechanics month – Hands that keep us moving forward\u2019<\/p>\n

Superbet, projekat: \u2018Superbet & Snapchat – App Install Multiformat Campaign\u2019<\/p>\n

 <\/p>\n

10. Digitalna aktivacija<\/b><\/p>\n

Imago Ogilvy i Pipi, projekat: \u2018Pipi guza\u2019 – glavni dobitnik<\/p>\n

Communis i WWF Adria, projekat: \u2018Vila Wilderness\u2019<\/p>\n

Pioniri Communications i Metalac, projekat: \u2018Metalac – Umetnica mora jesti kuvano\u2019<\/p>\n

 <\/p>\n

11. SoMoritanac<\/b><\/p>\n

Bild Studio i Savjet Evrope i Evropska unija, projekat: \u2018Ispri\u010daj pri\u010du do kraja\u2019 – glavni dobitnik<\/p>\n

Communis i Koncern Bambi A.D. Po\u017earevac: projekat: \u2018Equality begins at home\u2019 (Plazma)<\/p>\n

Communis i WWF Adria, projekat: \u2018Vila Wilderness\u2019<\/p>\n

 <\/p>\n

12. SoMo Social<\/b><\/p>\n

Imago Ogilvy i Pipi Pipi Beverages, projekat: \u2018Always on i #bolimepipi\u2019 – glavni dobitnik<\/p>\n

BBDO Zagreb i Toco: projekat \u2018Samo Toco\u2019 (Jamnica)<\/p>\n

\u017di\u0161ka i Kasato, projekat: \u2018Tek mi je 30 (Jaffa Crvenka)\u2019<\/p>\n

 <\/p>\n

13. SoMo Content<\/b><\/p>\n

Imago Ogilvy i Marodi, projekat: \u2018Pri\u010de z vrha!\u2019 – glavni dobitnik<\/p>\n

Communis i Koncern Bambi A.D. Po\u017earevac, projekat: \u2018Equality begins at home\u2019 (Plazma)<\/p>\n

Imago Ogilvy i Studenac, projekat: \u2018GUC GUC\u2019 (Studena)<\/p>\n

 <\/p>\n

14. Digitalni mix<\/b><\/p>\n

Imago Ogilvy i Studenac, projekat: \u2018GUC GUC\u2019 (Studena) – glavni dobitnik<\/p>\n

Friday Finally i Polovni automobili, projekat: \u201918+ godina sa vama!\u2019<\/p>\n

Herman in partnerji i Ljubljanske mlekarne, projekat: \u2018Mumetnost\u2019 (MU)<\/p>\n

 <\/p>\n

Uz ukupno 14 kategorija SoMo Advertising i SoMo Media, dodeljena je i Special Mention by Httpool nagrada koju je osvojio Superbet, projekat: \u2018Superbet & Snapchat – App Install Multiformat Campaign\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

14. XI 2022. |\u00a0Poznati su dobitnici jubilarne desete dodele nagrada SoMo Borac powered by Httpool koja nagra\u0111uje najbolje digitalne radove u regionu. Ovogodi\u0161nje izdanje prikupilo je rekordne 192 prijave za nagradu SoMo Advertising, a po prvi put je dodeljena i SoMo Media nagrada za koju je prijavljeno 29 radova. \u201cOva godina pokazala nam je koliko […]<\/p>\n","protected":false},"author":1,"featured_media":28852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[48,1],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28851"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=28851"}],"version-history":[{"count":1,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28851\/revisions"}],"predecessor-version":[{"id":28853,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28851\/revisions\/28853"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/28852"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=28851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=28851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=28851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}