(tekst je objavljen u Progressive magazinu br. 201, oktobar 2022)<\/p>\n
<\/p>\n
<\/p>\n
U posmatranom \u0161estomese\u010dnom periodu omek\u0161iva\u010d za ve\u0161 je kupilo 70% doma\u0107instava u Srbiji, sa prose\u010dnom frekvencijom kupovine od tri puta, odnosno jednom u dva meseca, pokazuju podaci GfK.<\/em><\/p>\n <\/p>\n GfK analiza tr\u017ei\u0161ta<\/strong><\/p>\n <\/p>\n Slavica Kova\u010devi\u0107,\u00a0Junior Research Consultant, Consumer Panel & Services: U posmatranom \u0161estomese\u010dnom periodu omek\u0161iva\u010d za ve\u0161 je kupilo 70% doma\u0107instava u Srbiji, sa prose\u010dnom frekvencijom kupovine od tri puta, odnosno jednom u dva meseca. Supermarketi se izdvajaju kao dominatni format u kom se kupuju proizvodi ove kategorije, sa koli\u010dinskim u\u010de\u0161\u0107em od 31%. Zatim slede minimarketi sa 21% i tradicionalne prodavnice sa koli\u010dinskim u\u010de\u0161\u0107em od 19%. Hipermarketi imaju u\u010de\u0161\u0107e od 15%, dok drogerije imaju u\u010de\u0161\u0107e malo vi\u0161e od 6%. Kao prodavac sa najvi\u0161om lojalno\u0161\u0107u kupaca ove kategorije izdvaja se Maxi.<\/p>\n Pet vode\u0107ih proizvo\u0111a\u010da \u2018odnosi\u2019 \u010dak 75% ukupne kupljene koli\u010dine ove kategorije, i to su abecednim redosledom: Albus, Beohemija, Henkel&Schwarzkopf, Procter& Gamble i Unilever. Proizvo\u0111a\u010d sa najve\u0107om lojalno\u0161\u0107u je Procter&Gamble.<\/p>\n Promocije se izdvajaju kao bitan faktor pri kupovini omek\u0161iva\u010da i \u2018odnose\u2019 40% koli\u010dinskog u\u010de\u0161\u0107a unutar ove kategorije. Koli\u010dinsko u\u010de\u0161\u0107e trgova\u010dkih marki je opalo u odnosu na isti period prethodne godine i iznosi svega 3%.<\/p>\n","protected":false},"excerpt":{"rendered":" (tekst je objavljen u Progressive magazinu br. 201, oktobar 2022) SUPERMARKETI SE IZDVAJAJU\u00a0KAO DOMINANTNI FORMAT U posmatranom \u0161estomese\u010dnom periodu omek\u0161iva\u010d za ve\u0161 je kupilo 70% doma\u0107instava u Srbiji, sa prose\u010dnom frekvencijom kupovine od tri puta, odnosno jednom u dva meseca, pokazuju podaci GfK. GfK analiza tr\u017ei\u0161ta Slavica Kova\u010devi\u0107,\u00a0Junior Research Consultant, Consumer […]<\/p>\n","protected":false},"author":1,"featured_media":28791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28789"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=28789"}],"version-history":[{"count":1,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28789\/revisions"}],"predecessor-version":[{"id":28790,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/28789\/revisions\/28790"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/28791"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=28789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=28789"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=28789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/em>U fokusu ovog istra\u017eivanja je kupovina omek\u0161iva\u010da za ve\u0161 u Srbiji, u periodu od decembra 2021. do maja 2022. godine.<\/p>\n