{"id":27782,"date":"2022-06-01T16:07:19","date_gmt":"2022-06-01T15:07:19","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=27782"},"modified":"2023-01-20T15:14:27","modified_gmt":"2023-01-20T14:14:27","slug":"pastete-4","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/pastete-4\/","title":{"rendered":"Pa\u0161tete"},"content":{"rendered":"<div>\n<p>(tekst je objavljen u Progressive magazinu br. 197, maj 2022)<\/p>\n<h2>\u00a0NAJVI\u0160E SE KUPUJU U SUPERMARKETIMA\u00a0 I MINIMARKETIMA<\/h2>\n<p><strong>GfK analiza tr\u017ei\u0161ta<\/strong><\/p>\n<p><em>Marko Raca, Associate Market Analyst, Consumer Panel Services:<br \/>\n<\/em>Analiza tr\u017ei\u0161ta pa\u0161teta u Srbiji odnosi se na podatke GfK Panela doma\u0107instava za period od avgusta 2021. do februara 2022. godine. U analiziranom periodu, pa\u0161tete je bar jednom kupilo 87% doma\u0107instava u Srbiji.<\/p>\n<p>Od preko 40 kompanija koje na doma\u0107em tr\u017ei\u0161tu imaju u svom portfoliju pa\u0161tete, vode\u0107ih \u010detiri \u2018odnosi\u2019 77% vrednosti kategorije. To su, abecednim redosledom: Argeta, Carnex, Neoplanta i Yuhor. Ako govorimo o lojalnosti kupaca, kao delu novca namenjenom kupovini kategorije koji je kupac potro\u0161io na konkretnog proizvo\u0111a\u010da, na prvom mestu je Argeta sa 54%, zatim Carnex sa 49% i Neoplanta sa 31%.<\/p>\n<p>Najve\u0107u bazu kupaca imaju Carnex i Neoplanta: 57% kupaca kategorije je bar jednom kupilo Carnex pa\u0161tete, dok je 45% njih kupilo Neoplantine pa\u0161tete.<\/p>\n<p>Kategoriju karakteri\u0161e dominantnost brendova, pa je u\u010de\u0161\u0107e trgova\u010dkih marki svega 6% u posmatranom periodu i pokazuje stagnaciju u odnosu na prethodnu godinu.<\/p>\n<p>Ne\u0161to vi\u0161e od \u010detvrtine (27%) pa\u0161teta kupljenih u analiziranom periodu, kupljeno je na promocijama ili akcijama.<\/p>\n<p>Supermarketi i minimarketi su dominantni kada govorimo o formatima u kojima se kupuju pa\u0161tete. Supermarketi \u2018odnose\u2019 28%, a minimarketi 26% realizovanih koli\u010dina u posmatranom periodu. Slede tradicionalne prodavnice sa 17% i hipermarketi sa 12%.<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 197, maj 2022) \u00a0NAJVI\u0160E SE KUPUJU U SUPERMARKETIMA\u00a0 I MINIMARKETIMA GfK analiza tr\u017ei\u0161ta Marko Raca, Associate Market Analyst, Consumer Panel Services: Analiza tr\u017ei\u0161ta pa\u0161teta u Srbiji odnosi se na podatke GfK Panela doma\u0107instava za period od avgusta 2021. do februara 2022. godine. U analiziranom periodu, pa\u0161tete je bar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/27782"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=27782"}],"version-history":[{"count":8,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/27782\/revisions"}],"predecessor-version":[{"id":29443,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/27782\/revisions\/29443"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/27783"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=27782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=27782"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=27782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}