{"id":25329,"date":"2021-07-29T14:39:30","date_gmt":"2021-07-29T13:39:30","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=25329"},"modified":"2021-07-30T13:11:07","modified_gmt":"2021-07-30T12:11:07","slug":"dezodoransi-9","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/dezodoransi-9\/","title":{"rendered":"Dezodoransi"},"content":{"rendered":"<p><em>U analiziranom jedanaestomese\u010dnom periodu dezodorans je bar jednom kupilo 70% doma\u0107instava, \u0161to je pribli\u017eno isti broj u odnosu na godinu dana ranije, pokazuje istra\u017eivanje GfK.<\/em><\/p>\n<p><strong>GfK analiza tr\u017ei\u0161ta<\/strong><\/p>\n<p><em>Jelena Milutinovi\u0107, Research Consultant, Consumer Panel Services:<br \/>\n<\/em>Analiza tr\u017ei\u0161ta dezodoransa u doma\u0107instvima u Srbiji odnosi se na podatke GfK panela doma\u0107instava za period od aprila 2020. do februara 2021. godine.<\/p>\n<p>U analiziranom jedanaestomese\u010dnom periodu, dezodorans je bar jednom kupilo 70% doma\u0107instava, \u0161to je pibli\u017eno isti broj u odnosu na godinu dana ranije, ali je u\u010destalost kupovine opala, \u0161to je uticalo na pad vrednosti kategorije. Kupci dezodoransa se naj\u010de\u0161\u0107e odlu\u010duju za antiperspirante, 84% kupaca kategorije je bar jednom u posmatranom periodu kupilo antiperspirant, dok se 61% odlu\u010dilo za klasi\u010dan dezodorans. Klasi\u010dni dezodoransi odnose blizu 1\/3 vrednosti kategorije, dok antiperspiranti pokrivaju skoro 2\/3.<\/p>\n<p><a href=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-25362\" alt=\"210730_dezodoransi-gfk1\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk1.jpg\" width=\"650\" height=\"360\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk1.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk1-300x166.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Pet vode\u0107ih brendova je odgovorno za 2\/3 vrednosti kategorije. To su, abecednim redosledom: Dove, Fa, Nivea, Rexona i STR8. Najve\u0107u bazu kupaca, kao i najve\u0107u lojalnost me\u0111u vode\u0107im brendovima, ostvarili su Dove i Nivea. STR8 je zabele\u017eio lojalnost od 32%.<\/p>\n<p><a href=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-25364\" alt=\"210730_dezodoransi-gfk3\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk3.jpg\" width=\"650\" height=\"361\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk3.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk3-300x166.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Daleko najve\u0107e u\u010de\u0161\u0107e me\u0111u formatima u kojima se kupuju dezodoransi ostvarile su drogerije, sa 32% vrednosti kategorije. Slede ih tradicionalne prodavnice i supermarketi sa 17% i 16%, minimarketi sa 12% i hipermarketi sa 11% u\u010de\u0161\u0107a.<\/p>\n<p><a href=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-25363\" alt=\"210730_dezodoransi-gfk2\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk2.jpg\" width=\"650\" height=\"363\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk2.jpg 650w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/07\/210730_dezodoransi-gfk2-300x167.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>U\u010de\u0161\u0107e promocija je ni\u017ee nego godinu dana ranije, ali je i dalje na visokih 31%. Trgova\u010dke marke su zabele\u017eile blagi rast vrednosti i dostigle 8% u\u010de\u0161\u0107a u kategoriji.<\/p>\n<p><a href=\"https:\/\/www.novinarnica.net\/reader\/#\/izdanje\/64289\/0\/27\" target=\"_blank\"><em>(Tekst je objavljen u Progressive magazinu br. 189, jul\/avgust 2021)<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U analiziranom jedanaestomese\u010dnom periodu dezodorans je bar jednom kupilo 70% doma\u0107instava, \u0161to je pribli\u017eno isti broj u odnosu na godinu dana ranije, pokazuje istra\u017eivanje GfK. GfK analiza tr\u017ei\u0161ta Jelena Milutinovi\u0107, Research Consultant, Consumer Panel Services: Analiza tr\u017ei\u0161ta dezodoransa u doma\u0107instvima u Srbiji odnosi se na podatke GfK panela doma\u0107instava za period od aprila 2020. do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[666,507,651],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/25329"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=25329"}],"version-history":[{"count":4,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/25329\/revisions"}],"predecessor-version":[{"id":25382,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/25329\/revisions\/25382"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/25366"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=25329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=25329"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=25329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}