{"id":24782,"date":"2021-06-07T12:09:37","date_gmt":"2021-06-07T11:09:37","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=24782"},"modified":"2021-06-07T12:10:35","modified_gmt":"2021-06-07T11:10:35","slug":"mixx-awards","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/mixx-awards\/","title":{"rendered":"MIXX AWARDS: Dodeljene nagrade najboljima u srpskoj digitalnoj industriji"},"content":{"rendered":"<p><strong>4. VI 2021 |<\/strong> Na me\u0111unarodno priznatom takmi\u010denju IAB MIXX Awards, koje se ove godine odr\u017eava \u010detvrti put, a u okviru <a title=\"KAKO OSVOJITI DIGITALNO TR\u017dI\u0160TE: Ovo su glavni faktori uspe\u0161nosti u digitalnom svetu\" href=\"http:\/\/progressivemagazin.rs\/online\/kako-osvojiti-digitalno-trziste-ovo-su-glavni-faktori-uspesnosti-u-digitalnom-svetu\/\" target=\"_blank\">konferencije Digital Day Lite<\/a>, 3. juna su dodeljene su nagrade za najbolje digitalne kampanje u proteklih godinu dana. Nagrada IAB MIXX dodeljuje se najboljima u industriji, \u010dime se postavljaju standardi koji inspiri\u0161u, edukuju i prikazuju najbolje prakse u industriji digitalnog marketinga. Glavni cilj dodeljivanja IAB MIXX nagrada je da se prepoznaju i istaknu savr\u0161enstvo egzekucije digitalnih strategija i medijskih kampanja.<\/p>\n<p>MIXX (Marketing and Interactive Excellence) Awards za 2021. godinu, po kategorijama, osvojili su:<\/p>\n<ul>\n<li>Best Brand Awareness Campaign<br \/>\n\u2013 Munchmallow brend film &#8216;Pri\u010da za sebe&#8217;, Ovation BBDO<\/li>\n<li>Best Branded Content\u00a0\u2013 Seniori<br \/>\n\u2013 Social Media, FullHouse Ogilvy<\/li>\n<li>Best Campaign\u00a0\u2013 Covid19 Crisis<br \/>\n\u2013 Thank you, Doctors, McCann Beograd<\/li>\n<li>Best Cross Media Integration<br \/>\n\u2013 Coca-Cola otkriva misterije Srbije, McCann Beograd &amp; Drive<\/li>\n<li>Best Direct Response &amp; Lead Generation Campaign<br \/>\n\u2013 Roming Net, FullHouse Ogilvy<\/li>\n<li>Best Innovation<br \/>\n\u2013 Coca-Cola otkriva misterije Srbije, McCann Beograd &amp; Drive<\/li>\n<li>Best Microsite<br \/>\n\u2013 blog &#8216;Biti mama&#8217;, FullHouse Ogilvy<\/li>\n<li>Best Non-Profit \/ Corporate Social Resposibility<br \/>\n\u2013 Trezno i oprezno, FullHouse Ogilvy<\/li>\n<li>Best Product Launch<br \/>\n\u2013 Kokos Kasato \u2013 Nekima se ne\u0107e dopasti, \u017di\u0161ka<\/li>\n<li>Best Social Community Building<br \/>\n\u2013 Od tvita do dnevnika 2, Pioniri Communications<\/li>\n<li>Best Social Media Campaign &#8211; Seniori<br \/>\n\u2013 Social Media, FullHouse Ogilvy<\/li>\n<li>Best Social Iinfluencer Marketing<br \/>\n\u2013 Insta Grand #SamoUzivaj, Executive Group<\/li>\n<\/ul>\n<p>Od 15 kategorija, nagrade su dodeljene u 13, jer su kategorije Best Mobile i Best Video Advertising Campaign ostale bez prijava, a prijavljeni radovi u kategoriji Best Corporate Website nisu osvojili dovoljan broj poena za nagradu.<\/p>\n<p>\u017diri su \u010dinile dame koje su vrhuski eksperti iz oblasti digitalnog marketinga: Milena Maksi\u0107, Digital Director, Ovation BBDO, Branka Batri\u010devi\u0107, Client Service Director, Drive, Ana Danilovi\u0107, Senior Digital Account Manager, Executive Group, Andrijana Vasi\u0107 Nik\u010devi\u0107, Brand Strategist, Leo Burnett, Vera Radanovi\u0107, Head of Digital, Media House, Aleksandra Martinovi\u0107, CEO Srbija Danas, Mia Biberovi\u0107, Editor in Chief, COO &amp; Partner, Netokracija, Ana Brankovi\u0107, Marketing Director, Adria Media Group, Ljiljana Vu\u010deti\u0107, Sport Vision, Tatjana \u0110ur\u0111evi\u0107, Media planning Expert, Telenor, Aleksandra Gari\u0107, Head of Marketing, Cineplexx Serbia, i Iva Mitrovi\u0107, Digital Creative Director iz agencije Full House Ogilvy, koja je i predsednica \u017eirija.<\/p>\n<p>Nagradu za najbolje od najboljih, ovogodi\u0161nji nagrade Mixx Awards Grand Prix dodeljen je kampanji &#8216;Thank you, Doctors&#8217; agencije McCann Beograd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4. VI 2021 | Na me\u0111unarodno priznatom takmi\u010denju IAB MIXX Awards, koje se ove godine odr\u017eava \u010detvrti put, a u okviru konferencije Digital Day Lite, 3. juna su dodeljene su nagrade za najbolje digitalne kampanje u proteklih godinu dana. Nagrada IAB MIXX dodeljuje se najboljima u industriji, \u010dime se postavljaju standardi koji inspiri\u0161u, edukuju i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[453,48],"tags":[547,549],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/24782"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=24782"}],"version-history":[{"count":2,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/24782\/revisions"}],"predecessor-version":[{"id":24787,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/24782\/revisions\/24787"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/24785"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=24782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=24782"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=24782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}