{"id":24311,"date":"2021-04-28T19:48:06","date_gmt":"2021-04-28T18:48:06","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=24311"},"modified":"2021-04-28T19:48:57","modified_gmt":"2021-04-28T18:48:57","slug":"decja-hrana","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/decja-hrana\/","title":{"rendered":"De\u010dja hrana"},"content":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 186, april 2021)<\/p>\n<p>&nbsp;<\/p>\n<h2>RETAIL ZOOM: INFORMACIJE O PROMETU DE\u010cJE HRANE NA SRPSKOM MALOPRODAJNOM TR\u017dI\u0160TU<\/h2>\n<h2><\/h2>\n<p><em>Najva\u017eniji kanal prodaje kod de\u010dje hrane je kanal hiper i super marketa (&gt;300m\u00b2), a od regiona Beograd.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Podaci kompanije Retail Zoom se odnose na koli\u010dinsko i vrednosno u\u010de\u0161\u0107e de\u010dje hrane na maloprodajnom tr\u017ei\u0161tu Srbije u periodu od marta 2020. do februara 2021. godine, dakle proteklih godinu dana. Kategoriju de\u010dje hrane posmatramo kao grupu koju \u010dine de\u010dji sokovi (21% koli\u010dinski, 13% vrednosno), suva de\u010dja hrana (19% koli\u010dinski, 25% vrednosno) i te\u010dna de\u010dja hrana (60% koli\u010dinski, 62% vrednosno).<\/p>\n<p><strong>Po regionima<\/strong><\/p>\n<p>U toku posmatranog perioda za kategoriju de\u010dje hrane, u severnoj Srbiji je generisano 27% prodatih koli\u010dina, vrednosno je to 27% tr\u017ei\u0161nog u\u010de\u0161\u0107a, tako\u0111e. U Beograd koli\u010dinski posmatrano &#8216;odlazi&#8217; 30% prodaje, a vrednosno to \u010dini 31% tr\u017ei\u0161ta, dok je kumulativno u regionu zapadne i isto\u010dne Srbije prodato 44% koli\u010dina de\u010dje hrane, \u0161to \u010dini 42% vrednosno posmatrano.<\/p>\n<p><strong>Po kanalima prodaje<\/strong><\/p>\n<p>Najve\u0107e koli\u010dine de\u010dje hrane su u periodu od marta 2020. do februara 2021. godine prodate kroz kanal hiper i super marketa (54% koli\u010dinski, 55% vrednosno), zatim kroz kanal srednjih i velikih radnji (37% koli\u010dinski, 36% vrednosno), dok kroz kanal malih radnji &#8216;odlazi&#8217; samo 9% koli\u010dina i vrednosti cele kategorije.<\/p>\n<p><strong>Po vrsti pakovanja<\/strong><\/p>\n<p>Dominantna vrsta pakovanja za de\u010dju hranu su teglice sa 45% vrednosnog u\u010de\u0161\u0107a, zatim slede kartonska pakovanja sa 21% vrednosnog udela i mekana pau\u010d ambala\u017ea sa 12% vrednosnog u\u010de\u0161\u0107a.<\/p>\n<p><strong>Vode\u0107i igra\u010di<\/strong><\/p>\n<p>Vode\u0107i proizvo\u0111a\u010di u kategoriji de\u010dje hrane, pore\u0111ani po abecednom redu, su: Baby Food Factory (Fabrika de\u010dje hrane), Fructal, Hipp, Podravka i Swisslion Takovo, po koli\u010dinskom i vrednosnom tr\u017ei\u0161nom u\u010de\u0161\u0107u.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(tekst je objavljen u Progressive magazinu br. 186, april 2021) &nbsp; RETAIL ZOOM: INFORMACIJE O PROMETU DE\u010cJE HRANE NA SRPSKOM MALOPRODAJNOM TR\u017dI\u0160TU Najva\u017eniji kanal prodaje kod de\u010dje hrane je kanal hiper i super marketa (&gt;300m\u00b2), a od regiona Beograd. &nbsp; Podaci kompanije Retail Zoom se odnose na koli\u010dinsko i vrednosno u\u010de\u0161\u0107e de\u010dje hrane na maloprodajnom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/24311"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=24311"}],"version-history":[{"count":1,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/24311\/revisions"}],"predecessor-version":[{"id":24313,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/24311\/revisions\/24313"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/24312"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=24311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=24311"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=24311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}