{"id":23915,"date":"2021-03-29T14:11:07","date_gmt":"2021-03-29T13:11:07","guid":{"rendered":"http:\/\/progressivemagazin.rs\/online\/?p=23915"},"modified":"2021-07-23T09:42:36","modified_gmt":"2021-07-23T08:42:36","slug":"sunderi-i-krpe-2","status":"publish","type":"post","link":"http:\/\/progressivemagazin.rs\/online\/sunderi-i-krpe-2\/","title":{"rendered":"SUN\u0110ERI, \u017dICE I KRPE ZA DOMA\u0106INSTVO"},"content":{"rendered":"<p><em>Trgova\u010dke marke imaju veliki zna\u010daj u kategoriji. \u010cak 64% kupaca kategorije je bar jednom kupilo neki od proizvoda trgova\u010dkih marki.<\/em><\/p>\n<p><strong>GfK analiza tr\u017ei\u0161ta sun\u0111era i krpa za \u010di\u0161\u0107enje u doma\u0107instvu<br \/>\n<\/strong><em><strong>Jelena Milutinovi\u0107<\/strong>,\u00a0Research Consultant, Consumer Panel Services:<\/em><\/p>\n<pre>Analiza tr\u017ei\u0161ta sun\u0111era i krpa za \u010di\u0161\u0107enje u doma\u0107instvu u Srbiji odnosi se na podatke GfK panela doma\u0107instava za period od decembra 2019. godine do oktobra 2020. godine.\u00a0Kategorijom su obuhva\u0107eni kuhinjski sun\u0111eri za pranje i brisanje, metalni sun\u0111eri\/\u017eice za sudove, kao i razne vrste krpa i maramica za \u010di\u0161\u0107enje u doma\u0107instvu.<\/pre>\n<p>Porast vrednosti kategorije dolazi od pove\u0107anja u\u010destalosti kupovine, ali i od ne\u0161to vi\u0161e prose\u010dne pla\u0107ene cene. Najve\u0107i rast u\u010destalosti kupovina zabele\u017eili su sun\u0111eri, dok su \u017eice, krpe i maramice rast ostvarile pro\u0161irenjem baze kupaca: 48% vrednosti kategorije generi\u0161u sun\u0111eri, 41% krpe i maramice, a \u017eice za pranje sudova 11%.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-23974\" alt=\"GfK-sundjeri-i-krpe-2021_1\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_1.jpg\" width=\"620\" height=\"346\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_1.jpg 620w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_1-300x167.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Trgova\u010dke marke imaju veliki zna\u010daj u kategoriji. \u010cak 64% kupaca kategorije je bar jednom kupilo neki od proizvoda trgova\u010dkih marki. Njihovo u\u010de\u0161\u0107e u vrednosti je \u010dak 37%.<\/p>\n<p>Osim trgova\u010dkih marki, u kategoriji veliki zna\u010daj ima vode\u0107ih pet brendova koji \u2018pokrivaju\u2019 45% vrednosti kategorije. To su, abecednim redosledom: Fino, Logex, Perfetto, TopStar i Vileda. Blizu 1\/3 kupaca kategorije je bar jednom u posmatranom periodu kupilo neki proizvod brenda TopStar, po 1\/4 Fino i Perfetto proizvod, dok je relativna penetracija brenda Logex 11%. Iako je neki od Vileda proizvoda kupilo 15% kupaca kategorije, njihova lojalnost ovom brendu je 43%, \u0161to je najve\u0107a lojalnost me\u0111u vode\u0107ih pet. Fino je ostvario lojalnost od 31%, a slede TopStar sa 25%, Perfetto sa 21% i Logex sa 19%.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-23976\" alt=\"GfK-sundjeri-i-krpe-2021_3\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_3.jpg\" width=\"620\" height=\"352\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_3.jpg 620w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_3-300x170.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Od ukupne vrednosti kategorije, 22% je kupljeno na nekoj promociji, \u0161to je za 1 procentni poen ni\u017ee nego godinu dana ranije.<\/p>\n<p>Najve\u0107i deo kategorije je pro\u0161ao kroz supermarkete (26%) i minimarkete (19%). Slede ih male prodavnice sa u\u010de\u0161\u0107em od 17% i hipermarketi sa 16%. U diskontnim lancima kupljeno je 12% vrednosti kategorije, a u drogerijama 9%.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-23975\" alt=\"GfK-sundjeri-i-krpe-2021_2\" src=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_2.jpg\" width=\"620\" height=\"352\" srcset=\"http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_2.jpg 620w, http:\/\/progressivemagazin.rs\/online\/wp-content\/uploads\/2021\/03\/GfK-sundjeri-i-krpe-2021_2-300x170.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>(tekst je objavljen u Progressive magazinu br. 185, mart 2021)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trgova\u010dke marke imaju veliki zna\u010daj u kategoriji. \u010cak 64% kupaca kategorije je bar jednom kupilo neki od proizvoda trgova\u010dkih marki. GfK analiza tr\u017ei\u0161ta sun\u0111era i krpa za \u010di\u0161\u0107enje u doma\u0107instvu Jelena Milutinovi\u0107,\u00a0Research Consultant, Consumer Panel Services: Analiza tr\u017ei\u0161ta sun\u0111era i krpa za \u010di\u0161\u0107enje u doma\u0107instvu u Srbiji odnosi se na podatke GfK panela doma\u0107instava za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[19,10],"tags":[507,506,509,508,510],"_links":{"self":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/23915"}],"collection":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/comments?post=23915"}],"version-history":[{"count":9,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/23915\/revisions"}],"predecessor-version":[{"id":25257,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/posts\/23915\/revisions\/25257"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media\/23984"}],"wp:attachment":[{"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/media?parent=23915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/categories?post=23915"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/progressivemagazin.rs\/online\/wp-json\/wp\/v2\/tags?post=23915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}